Project Details

Title: Innovative sustainable development policies and strategies for the effective safeguarding and innovative enhancement of European “UNESCO World heritage” wine growing landscapes
Priority: 2: Environment and risk prevention
Theme: Cultural heritage and landscape

Type of intervention

Type of intervention: 1: Regional Initiative Project
Mini-programme: No
Duration: 1st Jan 2010 - 31st Mar 2013


Total budget: €1,980,000.00
ERDF contribution: €1,542,999.98

Lead partner

Cinque Terre National Park
Via Discovolo s/n - c/o Stazione Manarola
19017, Riomaggiore

  • Click for contact details
    • Contact Person: Mr. Matteo Perrone
      Phone: 390187762600
      Fax: +39 0187760040

Project summary

The VITOUR LANDSCAPE Project is a result of the first common analysis work done by 6 of the actual 10 project partners from Italy, Austria, France, Hungary, Germany and Portugal under the project VITOUR (INTERREG III C 2005-2007). At the end of that project, the partners prepared a common "International Convention on World Heritage Vineyards", where they agree on preservation and enhancement of their highly valuable cultural wine growing landscape, for a sustainable development of the whole areas, and to do is also through "capitalisation on good practices". After 2 planning meetings in 2008 (after VITOUR I) they decided together with 4 other UNESCO world heritage wine growing areas (from P - Pico island, I - Montalcino/Orcia Valley, A - Wachau and CH - Lavaux) to present a new INTERREG IVC project to improve and innovate local and regional policies for cultural landscape preservation and enhancement in these European UNESCO World Heritage wine growing areas. With this purpose the

VITOUR LANDSCAPE Project partners will focus during the first 20 months, with 11 technical seminars in each partner area on the exchange, description and analysis of good practices in various fileds of interest for the global theme "landscape preservation and enhancement". All contents of these seminars will be published online and enriched also with good practices from other wine growing areas worldwide, which want to participate to the "VITOUR AWARDS" for successful landscape preservation projects (granting in Sept. 2012 in Salone del Gusto/Turin). Then, starting from July 2011, the partners will verify locally/regionally the feasibility of transferring selected good practices to their areas, with studies, analyses and participatory planning processes, where at the end at least 5 partners will provide for the first tools for a concrete and effective good practice transfer to their areas.

Contemporarily, based on the good practices exchanged and influenced also by the results of

regional feasibility verification studies or initiatives, the partners will elaborate together (and with the help of experts) European Guidelines for wine growing cultural landscape preservation and enhancement, with special regards to endangered areas and vineyards.

All results of common exchanges and studies will also be disseminated online, through press releases, e-newsletters, in local events, as well as during the participation to 2 international events (EUROGUSTO and SALONE DEL GUSTO) and organising a Final Conference on sustainable development and landscape preservation in the in Italy, in July 2012. Additionally, an interactive web 2.0 blog for visual enhancement of the partner areas' landscape ("MY VITOUR"), will help to involve inhabitants, web-users and visitors and raise their awareness for the values to be preserved.

Project achievements

ViTour Landscape, the project of 10 wine growing areas in Europe that are inscribed to the UNESCO World Heritage List for their cultural landscapes, has the purpose to improve and innovate the territorial public policies for cultural landscape safeguarding and valorisation. In its first phase from Jan. 2010 to Sept. 2011, the project focussed on the exchange and analysis of Good Policy Practices. During 2010 and until Sept 2011 nine technical seminars have been organised in nearly all partner areas, focussed on exchanging good policy practices in various fields linked to cultural landscape safeguarding, valorisation and sustainable development. To better found the theoretical framework the partners met also once for a workshop in Pisa (Jan.'11) to define an analytical matrix, as basis for elaboration of common guidelines for Cultural Landscape safeguarding and enhancement. Nearly 70 Good Policy Practices have been uploaded to the project's database on This was the

pool from where the partners could select those good practices they intended to prepare for transfer to their areas. Based on this information the partners presented their choices in Douro region in Oct.'11, and agreed on the methods how to prepare feasibility studies / initiatives and elaborate policy tools for a real transfer of Good Policy Practices. Then, in April '12 in Chinon (F), the first draft chapters of the European guidelines for cultural landscapes were discussed, and later on finalised during summer 2012 by the partners' internal and a few external experts as authors, guided by Prof. Giuliana Biagioli as editor, together with 2 other experts of the project's expert team, Ms. Michéle Prats (F) and Mr. Joachim Bender (D). These 3 experts made in summer 2012 also a first pre-selection of 15 best Good Policy Practices for the ViTour Awards for Wine Cultural Landscape management and enhancement. Out of these pre-selected ones an indipendent Honorary Jury, composed by 4 inter-

national journalists and experts, made the final choice of Best Policy Practices. The ViTour AWARDS were publicly granted, the guidelines presented and the project officially closed in Turin, Fontanafredda and in Cinque Terre (I) end of Oct. 2012. See:

Regarding the transfer of Good Policy Practices, each partner has chosen some good practices from other partners and started to elaborate a feasibility study on their transfer, since end of 2011. Cinque Terre took the experiences of Wachau and Middle Rhine Valley with greater hiking trails, and started to elaborate an integrate project for the valorisation of its own hiking trails, with webGIS applications, a mobile phone guide, and provisions for signposting, monitoring and maintenance. Neusiedler See and Middle Rhine Valley exchanged both on how to enhance the cherry production in their areas, for which each one already made efforts before, trying to learn about new solutions from each other. Loire Valley developed on

the basis of a Good Policy Practice from Italy a better GIS-based monitoring application for vineyards. Wachau was inspired by Lavaux's project connecting wine cellars to hiking trails, with the help of a mobile phone guide. Orcia Valley made treasure out of Neusiedler See's and Wachau's Good Policy Practices on sustainable mobility (bus on call, hiking trails) and prepared tools to apply a similar policy. Douro Valley, with an eye to Val de Loire's and Middle Rhine Valley's management plans, designed an innovative approach for its new management plan from 2013 onwards. Tokaj and Pico followed both the examples of Middle Rhine Valley and Lavaux for their integrated web presence and for a mobile phone guidance to cultural assets. In local dissemination events in all partner areas the project's exchanged Good Policy Practices have been analysed with stakeholders. 25 staff members of all partners had the chance to increase their capacities, having been actively involved into the project.


Institution, Town Country Region Contact details
Cinque Terre National Park, Riomaggiore ITALY Liguria 390187762600
Association World Heritage Neusiedler See, Eisenstadt AUSTRIA Burgenland (A) 43 2682 600 2284
Interregional public syndicate "Mission Val de Loire", TOURS FRANCE Centre 33 2 47 66 94 49
Working group Wachau - Regional development, Spitz AUSTRIA Niederösterreich 43 2713 30 000
World Heritage Association of Historic Wine Region of Tokaj, Tokaj HUNGARY Eszak-Magyarorszag 36 47 352-752
Administration union World Heritage Upper Middle Rhine Valley, St. Goarshausen GERMANY Koblenz 49 (0) 6771 - 59 94 45
Municipality of Montalcino (I), Montalcino (SI) ITALY Toscana 0039 0577 804466
North Regional Development and Coordination Commission, Porto PORTUGAL Norte 00351 22 60 50 100
Regional Directorate for the Environment, Madalena do Pico PORTUGAL Região Autónoma dos Açores 00 351 292 207 375
Intermunicipal commission of Lavaux, Chexbres SWITZERLAND 0041 21 9463063
Tokaj – Hegyalja, Taktaköz, Hernád valley Tourist and Cultural Association, Tokaj HUNGARY Eszak-Magyarorszag +36 47 552 070
AZORINA - Environmental Management and Nature Conservation Public Ltd. Company, Horta PORTUGAL Região Autónoma dos Açores + 351 292293342


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