Title: Innovative sustainable development policies and strategies for the effective safeguarding and innovative enhancement of European “UNESCO World heritage” wine growing landscapes
Type of intervention
Type of intervention: 1: Regional Initiative Project
Total budget: €1,980,000.00
Cinque Terre National Park
Via Discovolo s/n - c/o Stazione Manarola
Click for contact details
Contact Person: Mr. Matteo Perrone
Fax: +39 0187760040
The VITOUR LANDSCAPE Project is a result of the first common analysis work done by 6 of the actual 10 project partners from Italy, Austria, France, Hungary, Germany and Portugal under the project VITOUR (INTERREG III C 2005-2007). At the end of that project, the partners prepared a common "International Convention on World Heritage Vineyards", where they agree on preservation and enhancement of their highly valuable cultural wine growing landscape, for a sustainable development of the whole areas, and to do is also through "capitalisation on good practices". After 2 planning meetings in 2008 (after VITOUR I) they decided together with 4 other UNESCO world heritage wine growing areas (from P - Pico island, I - Montalcino/Orcia Valley, A - Wachau and CH - Lavaux) to present a new INTERREG IVC project to improve and innovate local and regional policies for cultural landscape preservation and enhancement in these European UNESCO World Heritage wine growing areas. With this purpose the
VITOUR LANDSCAPE Project partners will focus during the first 20 months, with 11 technical seminars in each partner area on the exchange, description and analysis of good practices in various fileds of interest for the global theme "landscape preservation and enhancement". All contents of these seminars will be published online and enriched also with good practices from other wine growing areas worldwide, which want to participate to the "VITOUR AWARDS" for successful landscape preservation projects (granting in Sept. 2012 in Salone del Gusto/Turin). Then, starting from July 2011, the partners will verify locally/regionally the feasibility of transferring selected good practices to their areas, with studies, analyses and participatory planning processes, where at the end at least 5 partners will provide for the first tools for a concrete and effective good practice transfer to their areas.
Contemporarily, based on the good practices exchanged and influenced also by the results of
regional feasibility verification studies or initiatives, the partners will elaborate together (and with the help of experts) European Guidelines for wine growing cultural landscape preservation and enhancement, with special regards to endangered areas and vineyards.
All results of common exchanges and studies will also be disseminated online, through press releases, e-newsletters, in local events, as well as during the participation to 2 international events (EUROGUSTO and SALONE DEL GUSTO) and organising a Final Conference on sustainable development and landscape preservation in the in Italy, in July 2012. Additionally, an interactive web 2.0 blog for visual enhancement of the partner areas' landscape ("MY VITOUR"), will help to involve inhabitants, web-users and visitors and raise their awareness for the values to be preserved.
ViTour Landscape, the project of 10 wine growing areas in Europe that are inscribed to the UNESCO World Heritage List for their cultural landscapes, has the purpose to improve and innovate the territorial public policies for cultural landscape safeguarding and valorisation. In its first phase from Jan. 2010 to Sept. 2011, the project focussed on the exchange and analysis of Good Policy Practices. During 2010 and until Sept 2011 nine technical seminars have been organised in nearly all partner areas, focussed on exchanging good policy practices in various fields linked to cultural landscape safeguarding, valorisation and sustainable development. To better found the theoretical framework the partners met also once for a workshop in Pisa (Jan.'11) to define an analytical matrix, as basis for elaboration of common guidelines for Cultural Landscape safeguarding and enhancement. Nearly 70 Good Policy Practices have been uploaded to the project's database on db.vitour.org. This was the
pool from where the partners could select those good practices they intended to prepare for transfer to their areas. Based on this information the partners presented their choices in Douro region in Oct.'11, and agreed on the methods how to prepare feasibility studies / initiatives and elaborate policy tools for a real transfer of Good Policy Practices. Then, in April '12 in Chinon (F), the first draft chapters of the European guidelines for cultural landscapes were discussed, and later on finalised during summer 2012 by the partners' internal and a few external experts as authors, guided by Prof. Giuliana Biagioli as editor, together with 2 other experts of the project's expert team, Ms. Michéle Prats (F) and Mr. Joachim Bender (D). These 3 experts made in summer 2012 also a first pre-selection of 15 best Good Policy Practices for the ViTour Awards for Wine Cultural Landscape management and enhancement. Out of these pre-selected ones an indipendent Honorary Jury, composed by 4 inter-
national journalists and experts, made the final choice of Best Policy Practices. The ViTour AWARDS were publicly granted, the guidelines presented and the project officially closed in Turin, Fontanafredda and in Cinque Terre (I) end of Oct. 2012. See: www.vitour.org.
Regarding the transfer of Good Policy Practices, each partner has chosen some good practices from other partners and started to elaborate a feasibility study on their transfer, since end of 2011. Cinque Terre took the experiences of Wachau and Middle Rhine Valley with greater hiking trails, and started to elaborate an integrate project for the valorisation of its own hiking trails, with webGIS applications, a mobile phone guide, and provisions for signposting, monitoring and maintenance. Neusiedler See and Middle Rhine Valley exchanged both on how to enhance the cherry production in their areas, for which each one already made efforts before, trying to learn about new solutions from each other. Loire Valley developed on
the basis of a Good Policy Practice from Italy a better GIS-based monitoring application for vineyards. Wachau was inspired by Lavaux's project connecting wine cellars to hiking trails, with the help of a mobile phone guide. Orcia Valley made treasure out of Neusiedler See's and Wachau's Good Policy Practices on sustainable mobility (bus on call, hiking trails) and prepared tools to apply a similar policy. Douro Valley, with an eye to Val de Loire's and Middle Rhine Valley's management plans, designed an innovative approach for its new management plan from 2013 onwards. Tokaj and Pico followed both the examples of Middle Rhine Valley and Lavaux for their integrated web presence and for a mobile phone guidance to cultural assets. In local dissemination events in all partner areas the project's exchanged Good Policy Practices have been analysed with stakeholders. 25 staff members of all partners had the chance to increase their capacities, having been actively involved into the project.
|Institution, Town||Country||Region||Contact details|
|Cinque Terre National Park, Riomaggiore||ITALY||Liguria||390187762600
|Association World Heritage Neusiedler See, Eisenstadt||AUSTRIA||Burgenland (A)||43 2682 600 2284
|Interregional public syndicate "Mission Val de Loire", TOURS||FRANCE||Centre||33 2 47 66 94 49
|Working group Wachau - Regional development, Spitz||AUSTRIA||Niederösterreich||43 2713 30 000
|World Heritage Association of Historic Wine Region of Tokaj, Tokaj||HUNGARY||Eszak-Magyarorszag||36 47 352-752
|Administration union World Heritage Upper Middle Rhine Valley, St. Goarshausen||GERMANY||Koblenz||49 (0) 6771 - 59 94 45
|Municipality of Montalcino (I), Montalcino (SI)||ITALY||Toscana||0039 0577 804466
|North Regional Development and Coordination Commission, Porto||PORTUGAL||Norte||00351 22 60 50 100
|Regional Directorate for the Environment, Madalena do Pico||PORTUGAL||Região Autónoma dos Açores||00 351 292 207 375
|Intermunicipal commission of Lavaux, Chexbres||SWITZERLAND||0041 21 9463063
|Tokaj – Hegyalja, Taktaköz, Hernád valley Tourist and Cultural Association, Tokaj||HUNGARY||Eszak-Magyarorszag||+36 47 552 070
|AZORINA - Environmental Management and Nature Conservation Public Ltd. Company, Horta||PORTUGAL||Região Autónoma dos Açores||+ 351 292293342