Project Details

Title: Creative regional policies addressing economic development opportunities related to aging societies
Priority: 1: Innovation and the knowledge economy
Theme: Employment, human capital and education

Type of intervention

Type of intervention: 1: Regional Initiative Project
Mini-programme: Yes
Duration: 1st Jan 2010 - 31st Dec 2013


Total budget: €4,926,000.00
ERDF contribution: €3,821,300.00

Lead partner

County Adminstrative Board of Västerbotten
Storgatan 71B
SE-901 86, Umeå

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    • Contact Person: Ms. Susanna Lantz
      Phone: 4690107335
      Fax: 4690107200

Project summary

Creative regional policies addressing economic development opportunities related to ageing societies is the goal of CREATOR. We focus on maintaining/further enhancing the competitiveness of the regional economies and at ensuring the regions long-term social cohesion, mainly through exploring further the specific challenges resulting from a further aging of the regional populations and through pro-actively addressing distinct economic development opportunities that emerge from new needs of an increasingly ageing population”. In relation to goal, two sub-objectives will be pursued: (1) To exchange regional-level experiences & to establish a joint in-depth work processes on an “Adaptation and further diversification of the regional-level care/well-being sector to meet the needs of an increasingly ageing population living in rural and/or sparsely populated areas”, leading to a design of targeted policy strategies / support tools that help establishing a more adequate proximity care service

provision structure in the future. (2) To exchange regional-level experiences & to establish a joint in-depth work processes on “Innovative/technology-intensive SMEs developing specific products / services meeting the needs of an increasingly ageing population”, leading to a design of targeted policy strategies / support tools that help stimulating a closer interaction between existing regional innovative systems and companies active on this particular market segment.

The partnership has decided to establish a strategic co-operation approach at the highest level of intensity, being the same time well-focused and cross-cutting in nature. The strategic focus of CREATOR is addressed at the two main levels of joint inter-action, i.e. a continuous exchange of regional-level experiences / a joint in-depth work process on the project’s sub-objectives and the implementation of co-operative Sub Projects. As examples three sub-topics are defined in relation to every sub-objective

CREATOR’s overall approach is innovative, as the project brings together European regions having accentuated differences with respect to their awareness about / capacities for addressing economic development opportunities emerging from new needs of a further aging society. Also the expected co-operation results will be innovative in various respects, i.e. they (1) help taking greater advantage of distinct economic development potentials geared towards meeting these new needs, (2) to initiate new learning processes in areas that still have to built up endogenous potentials / capacities and (3) to identify & transfer good practices helping to establish innovative/ technology-intensive products & new service provision approaches in areas where this did not exist before. To maintain the innovative character of CREATOR and its complementarity, contacts will be established with approved / future INTERREG projects addressing issues related to demographic change.

Project achievements

The topic of CREATOR has been to find good practices and ultimately influence decision-makers concerning the ever ageing population generally in the European Union and more specifically in the participating regions. This has been achieved in some of the regions but not all. The main activities in the mini-programme is preformed by seven sub-projects. The participating regions are Västerbotten (SE), Häme (FI), Wielkopolska (PL), North Hungary (H), Lorraine (FR), Asturias (ES) and Brescia (IT).



As of December 2013, the mini-programme has had five workshops for the sub-projects;

The workshop in Brescia resulted in good discussions among the participants and a document describing the situation in different regions within the programme. The workshop in Oviedo was a little more practical and discussed the good practices under three sub-themes; human resources, products and services.

The workshop in Wielkopolska discussed the best qualities for transferability.

The Häme workshop elaborated a first draft of recommendations to be included in the final documentation and regional strategic good practices were also presented. The workshop in Lorraine discussed the future and policy recommendationsSub-projects


The mini-programme has had 3 calls for proposals. In the third call the CREATOR Steering Committee approved 1 sub-project: GENERATIONS.

SILHOUETTE: ICT solutions for elderly and the sub-project partners mainly consist of universities and research institutes.

EFFECT: Shares ideas concerning efficient service provision and mainly involves local administration.

RECO: Looks for solutions to elderly care involving volunteers and mainly involves local administration.

BIO-LIFE: looks at food and nutrition for elderly and involves research institutes, universities and local administration.

SILVER ECONOMY: Focuses on the new market segment with the elderly consumers and mainly consists of institutes and universities

ENSURE: creates a database of seniors where their knowledge can be kept in society. Is lead by an enterprise agency,

GENERATIONS: focuses on the human capital, labour market, related policies by means of a generational exchange between the young and the old.

The decision on approval of sub-projects is taken by the CREATOR SC which consists of regional politicians from each participating region.


Regional coordinators have identified good practices,a few examples: Preventive home visits (Västerbotten) The main objective is to create security, promote health, support a healthy lifestyle and thus postpone the need for regular care among healthy older adults, CIS (Wielkopolska) "The Centre for Senior Citizens Initiatives.

The aim of the Centre activities is to improve the quality of seniors' life including increasing their participation in social life, particularly in the area of education, health, culture and art. Action Lorraine Emploi (Lorraine)

"Employment measure in Lorraine. The measure aims to develop and to professionalize the Lorraine’s associations." National Wellbeing network (Häme) The goal is to develop operating models and services in well-being sector that are as user focused as possible, and to improve their availability both nationally and locally. Over 55 (Brescia) Employment and re-employment measures for over 55 people (men and women) Invents award (Asturias) Industrial Design Competition at the Polytechnic School of Engineering to create innovations that improve the quality of life for people with disabilities.


In Lorraine and Häme the mini-programme has had an impact on relevant policies and affected strategy documents concerning elderly.


The mini-programme results are found in the CREATOR “implementation guide” where policy recommendations are listed according to trend concerning demography in Europe. The results were signed by political representatives in a “political view”.


Institution, Town Country Region Contact details
County Adminstrative Board of Västerbotten, Umeå SWEDEN Övre Norrland 4690107335
Regional Council of Lorraine, Metz Cedex FRANCE Lorraine +33 3 87 33 63 29
Regional Council of Häme, Hämeenlinna FINLAND Etelä-Suomi +358 3 647 4055
Marshal Office of the Wielkopolska region, Poznan POLAND Wielkopolskie +48 61 62 66 260
Province of Brescia, Brescia ITALY Lombardia +39 030 37 49 205
Regional Development Agency of North Hungary Non-Profit Coperation, Miskolc HUNGARY Eszak-Magyarorszag +36 46 504 460
Regional Development Agency of Asturias, Llanera SPAIN Principado de Asturias +34 985 9800 20


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