Project Details

Priority: 1: Innovation and the knowledge economy
Theme: Entrepreneurship and SMEs

Type of intervention

Type of intervention: 1: Regional Initiative Project
Mini-programme: No
Duration: 1st Jan 2010 - 31st Mar 2013


Total budget: €2,372,165.47
ERDF contribution: €1,832,305.75

Lead partner

Regional Government Authority Upper Austria
Promenade 37
4021, Linz

  • Click for contact details
    • Contact Person: Dr. Reinhard Mattes, Mag. Anneliese Geyer
      Phone: 43-732-7720-15469
      Fax: 43-732-7720-11786

Project summary

The renewed Lisbon strategy for growth and jobs in the EU is based on the notion that Europe’s potential for future economic development is directly linked to its ability to create and promote high-value, innovative and research-based economic sectors.


The Creative Sector (CS) contributed to 2.6% of EU GDP in 2003, whereas in the same year food, beverage and tobacco manufacturing sector accounted for 1.9% to EU GDP. The Creative Sector has therefore a proven high potential to support the Lisbon objectives of the EU. This potential is not sufficiently taken into consideration in the EU Structural Funds programmes (2007-2013) in many European regions. Especially rural regions and regional urban centres are concerned.


For this reason, CREA.RE was originated to combine (1) a better part of regions having faced such problems when starting to integrate CS into the EU Regional programmes with (2) several very advanced partners who agree to share their experience – but each partner

providing specific added value for CREA.RE.


Within CREA.RE (a) the know-how, (b) good practice and (c) policy experience in the field of creative economy will be exchanged aiming at enhancing the effectiveness of each partner’s – current & future - EU Regional programmes. All results shall be accessible – by interregional dissemination activities – also outside the partnership.


(a) Most important therefore are activity plans: In not yet having a final strategy, the EU Regional programmes (2007-2013) of all partners shall be examined to prove concrete Creative Sector projects being yet feasible. While working on those aims, all partners will be accompanied by interregional workshops. There will be additional know-how transfer by state-of-the-art-research as well as from other 4C projects and further Creative Sector initiatives.


(b) Furthermore, as a good practice example, a CCI (cultural and creative industries)-project from Central Finland will be transferred

and mainstreamed into the Upper Austrian Objective 2 programme. The results of this mainstreaming activity will be integrated into the final outcomes of the project.


(c) An important objective of CREA.RE will be specific targeted recommendations to the EU Regional policy. For that purpose, CREA.RE will organise interregional fora (EU-wide platform for the exchange of related political options) as well as regional/local policy debates at the places of all partners for promoting the implementation of the CS-concerns into the EU Structural Funds programmes.


Therewith (a, b, c) the durability of the project results will be extensively enhanced.


Summarizing the specific experiences made by all partners, the CREA.RE toolkit “How to integrate Creative Sector potential into EU regional development in a sustainable and feasible way?” will be published and presented during the EU-wide final conference of the project.

Project achievements

The overall objective of CREA.RE is to make full use of the Lisbon potential of the Creative Sector in the framework of the EU Regional policy. CREA.RE was set up on the motivation to better involve the creative sector in the development of the European rural regions and regional urban centres since parts of their creative potential seem to be underestimated still. CREA.RE aims at the exchange of know-how, good practice and policy experience in the field of creative economy, enhancing the effectiveness of each partner’s current & future EU Regional programmes by regional/local development plans for the better involvement of the crea¬tive sector (most definitions of the creative sector include architecture, design, film, DVD & video, TV & radio, music, book & press, performing and visual arts) into the regional economic strategies. The partnership comprises 12 partners from 10 European countries, involving 20 staff members with increased capacity.

On the basis of 13 project meetings including study visits, 6 targeted workshops including policy briefings for the interregional coaching of the CS potentials and for exchange of experience, by reports of the Brussels contact person and by compiling of good practices in the partnership 12 related activity plans and 5 regional development plans were elaborated in local/regional working groups, resulting in a model toolkit for the successful integration of CS in regional policy to be used by all European regions. Main topics of the 12 new & in total 21 good practises identified were artistic interventions, CCI development activities on educational, inseminational/consulting and political level, creativity platforms and design initiatives.

3 interregional creative econo¬my fora including 1 symposium, 7 regional/local political debates and the final conference in Ghent on the 26.11.2012 with the presentation of CREA.RE policy recommendations, elaborated in cooperation with Culture Action Europe, SEE platform, Organza, Creative Metropoles and In- Compass, as well as with the signing of a general CREA.RE Memorandum of Understanding ensured the attention on local/regional as well as on EU-level. Additionally, 15 bi- and trilateral Memorandum of Understandings were signed between PPs.

Beside reports on experience, 1 study report and several CCI agendas in Upper Austria the project also comprises 1 exchange of experience event in Sweden as well as the transfer of 2 CCI pilot projects be¬tween partners, accompanied by a mainstreaming model and a benchmarking raster.

Further public attendance was gained by a communication strategy, by the CREA.RE webpage including newsletters, by the CREA.RE Factbook and by 8 poster exhibitions, transforming 13 key success factors for the development of CCI from the CREA.RE contribution to the EC Green Paper "Unlocking the potential of culture and creative industries in Europe" into a piece of art.


Regional/local policies and instruments improved in the field tackled by the project were done by Upper Austria, Central Finland, Lüchow Dannenberg, Municipality of Narni, Maribor Development Agency and the Province of East Flanders.


Ongoing actions will be done by nearly all CREA.RE project partners especially by Upper Austria, Central Finland, Poznan City Hall, the City of Medias and the Province of East Flanders.


Institution, Town Country Region Contact details
Regional Government Authority Upper Austria, Linz AUSTRIA Oberösterreich 43-732-7720-15469
Regional Council of Central Finland, Jyväskylä FINLAND Länsi-Suomi 358-207-560 200
District administration Lüchow-Dannenberg, Lüchow GERMANY Lüneburg 49-5841-120 273
Municipality of Narni, Narni ITALY Umbria 39-0744-74 72 52
Agency for the promotion of tourism in Umbria, Perugia ITALY Umbria +
City of Poznan - Poznan City Hall, Poznan POLAND Wielkopolskie 48-61-878-5786
Medias City Hall, Medias ROMANIA Centru + 40 369 403 191
Regional Landscape Meetjesland Foundation, Maldegem BELGIUM Prov. Oost-Vlaanderen 32-50-70 00 42
Maribor Development Agency, Maribor SLOVENIA Vzhodna Slovenija 38623331313 ;
Region Västra Götaland, Cultural affairs Committee/Secretariat of Culture, Uddevalla SWEDEN Västsverige +46-522-67 08 80
Barcelona Provincial Council, Barcelona SPAIN Cataluña +34 934 022 821
Municipal Institute of Economic Development and Employment of Cordoba, Cordoba SPAIN Andalucía 34-957-76 42 29
Province of East Flanders, GENT BELGIUM Prov. Oost-Vlaanderen 0032 (0)9 267 87 22
Region of Umbria, Perugia ITALY Umbria +39 393 9815328


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