Title: Culture and Heritage Added value to Regional policies for Tourism Sustainability
Type of intervention
Type of intervention: 1: Regional Initiative Project
Total budget: €1,852,703.34
Municipality of South Pelion
Click for contact details
Contact Person: Athanasios Fleris, Vice Mayor
Phone: +30 24230 54219
Fax: +30 24230 54444
The CHARTS project focuses on the role of culture and heritage in the formulation and delivery of added-value to regional strategies for sustainable tourism development and integration into local, regional, national and EU policies. Partners will share experience on how improved management of cultural tourism destinations contribute to protection and enhancement of cultural heritage & landscape, as well as sustainable regional development policies, especially in relation to challenges of climate change and the economic crisis.
Eight Good Practices are analysed and exchanged, drawn from two existing networks: the European Cultural Tourism Network (ECTN), legacy of INTERRREG IIIC operation, and CHIRON (Cultural, Heritage promotion of Identity of Regions Observatory and Networking for cultural tourism) IIIB CADSES, coming together to work jointly, with Place Marketing delivered by the IIIC CultMark operation and other Initiatives inc.Cultural Routes of the Council of Europe.
The overall objective is to build on, capitalise and exploit the outputs, methods, results, policies and strategies of previous projects and initiatives in the field of culture, heritage and sustainable tourism development strategies and to transfer highly relevant Good Practices between participating regions and Europe-wide, as important added-value to effective regional policy formulation and implementation, as well as contributing to the Lisbon & Gothenburg Agendas
The 13 Partners are from 11 EU counties, covering North (SE, LV), South (EL, IT, ES, CY), East (RO, BG) & West (UK, IE, BE), while 4 partners are from New Member States (LV, CY, RO, BG), ensuring a widespread EU geographical coverage. The Partnership comprises 2 elected regional authorities (UK, IT), 4 elected local government bodies (EL, IE, SE, ES), 2 national agencies/institutes (EL, RO), 2 regional tourism boards (CY, LV), 1 Local Authorities Union (BG), 1 University (ES) & 1 EU Network (BE).
Identification, analysis, exchange & transfer of good practices on climate change, accessibility to heritage, effective partnerships, host communities, quality criteria, visitor information, place marketing and cultural routes, for sustainable tourism. Policy integration & added value. Charter. Award. Events. Exhibitions. Workshops. Conference.
EXPECTED OUTPUTS & RESULTS
Enhanced regional policies on Culture, Heritage & Sustainable Tourism; Added-value to past and existing initiatives
Increased knowledge in less developed regions of the EU (inc. new MS)
Creation of opportunities for employment in the Cultural and Tourism industries
Protection and preservation of culture and heritage sites and landscapes
Protection and preservation of the environment through the introduction and promotion of sustainable tourism strategies (Responsible tourism)
Better use of EU funds in the mainstream operational programmes with already proven successful best practices and policies.
The CHARTS project carried out over 2012-2014, is a Regional Initiative focusing on the role of culture & heritage in the formulation & delivery of added value to regional strategies for sustainable tourism development & integration into local, regional, national & EU policies.
Partners shared experience on how improved management of cultural tourism destinations contribute to protection & enhancement of cultural heritage & landscape, as well as sustainable development policies, especially in relation to challenges of climate change & the economic crisis.
Good Practices (GPs) were examined, analysed & exchanged, drawn from two previous networks: the European Cultural Tourism Network (ECTN), legacy of INTERRREG IIIC operation, and CHIRON (Cultural, Heritage promotion of Identity of Regions Observatory and Networking for cultural tourism) IIIB CADSES, with Place Marketing inputs from the IIIC CultMark operation, as well as other inputs such as Cultural Routes of the Council of Europe.
Objectives: to capitalise & exploit outputs, methods, results, policies & strategies of previous projects & initiatives in the field of culture, heritage & sustainable tourism development & transfer GPs between partner regions.
Activities: analysis, exchange & transfer of GPs on climate change, accessibility to heritage, effective partnerships, host communities & responsible tourism, quality criteria, visitor information, place marketing, cultural routes, railway heritage, local products & gastronomy, traditional skills & trades, cycling for tourists.
Results: Enhanced regional policies on Culture, Heritage & Sustainable Tourism; Added value to past & existing initiatives; Increased knowledge in EU less developed regions (inc. new MS); Creation of new employment opportunities in the Cultural & Tourism industries; Protection & preservation of culture & heritage sites & landscapes.
12 GPs have been identified, reviewed, analysed, discussed, documented & exchanged between the partners.
Events: Joint Training Course in Barcelona, by Ibertur University of Barcelona, with inputs from partners, UNESCO & CCN.
Thematic Interregional Workshops on the 12 GPs with participation of external experts & contributions by partners in Conwy, Wales, UK on Climate Change; in Tullamore, Ireland on Accessibility to Heritage; in Burgas, SE Bulgaria on Effective Partnerships; in Sibiu, Romania on Host Communities & Responsible Tourism; in Gothenburg, Sweden on Quality Critera; in South Pelion, Greece on Local Products & Gastronomy, Traditional Skills & Trades, & Railway Heritage; in Vidzeme, Latvia on Visitor Information & Cycling for Tourists; in Pafos, Cyprus on Place Marketing & the Experience Economy; in Mallorca, Spain on Cultural Routes.
Study Tour in Veneto Region, Italy, which demonstrated on the ground aspects of 10 GPs.
17 local events for stakeholders, press & media.
5 Newsletters have been published, an initial leaflet & a final brochure have been produced & disseminated.
Partners participated in the European Tourism Forum, European Tourism Day, Open Days European Week of Regions & Cities (Brussels), 50th Anniversary of Europa Nostra, NeCSTouR Euromeetings, tourism fairs WTM, BIT & ITB.
Staff Exchange programme has been completed, with 23 persons involved in 9 GPs.
Web based tool kits (GP Guide, Video clip, Leaflet, PPT) have been produced for 9 GPs. 11 GPs have been transferred between partners. The 1st ever 'Award for cultural tourism destinations' has been launched, with 27 candidates & 3 winnes selected. A closing Conference has been held in Volos, Greece, with inputs from European Commission, UNWTO, NECSTourR & Europa Nostra.
A 'Charter' for sustainable development of cultural & heritage tourism has been launched for stakeholders & EU institutions in Brussels Open Days. This 'Thessalia Charter' has been widely promoted & is published for adoption at: www.charts-interreg4c.eu. Project legacy aims at future projects on related policy instruments.
|Institution, Town||Country||Region||Contact details|
|Municipality of South Pelion, Argalasti||GREECE||Thessalia||+30 24230 54219
|Welsh Assembly Government, Cardiff||UNITED KINGDOM||East Wales||+44 (0) 29 20475418
|EUROPEAN CULTURAL TOURISM NETWORK (ECTN), Brussels||BELGIUM||Région de Bruxelles-Capitale / Brussels Hoofdstedelijk Gewest||+30 2428300741
|Northern & Western Regional Assembly (until 01.06.2014 Midland Regional Authority), Ballaghaderreen||IRELAND||Border, Midland and Western||+353 (0) 949862970
|Region Västra Götaland, Uddevalla||SWEDEN||Västsverige||+46 522 67804
|Pafos Regional Board of Tourism, Pafos||CYPRUS||Kypros / Kibris||+357 26818173
|Veneto Region – Department of Tourism, Venice||ITALY||Veneto||+39 0412792644
|Vidzeme Tourism Association (VTA), Latvija||LATVIA||Latvija||+371 64122011
|NATIONAL INSTITUTE FOR RESEARCH AND DEVELOPMENT IN TOURISM (NIRDT), BUCHAREST||ROMANIA||Bucuresti - Ilfov||+4021 3162535
|Mallorca Council - Environment Department, Palma||SPAIN||Illes Balears||+34 971 17 38 08
|Union of South-East Region Local Authorities, Bulgaria, Burgas||BULGARIA||Yugoiztochen||+359 56 840915-19
|GREEK NATIONAL TOURISM ORGANISATION (GNTO), Athens||GREECE||Attiki||+30 210 8707887
|IBERTUR - NETWORK OF HERITAGE, TOURISM AND SUSTAINBLE DEVELOPMENT / UNIVERSITY OF BARCELONA, BARCELONA||SPAIN||Cataluña||+34 934039715
|University of Thessaly, Volos||GREECE||Thessalia||+302421074483