Medi@TIC

Project Details

Title: Regional Policies for Information Society & ICT development in the audiovisual sector
Priority: 1: Innovation and the knowledge economy
Theme: the Information Society

Type of intervention

Type of intervention: 1: Regional Initiative Project
Mini-programme: No
Duration: 1st Jan 2012 - 31st Dec 2014
Website: http://www.mediaticproject.eu/

Budget

Total budget: €1,747,721.40
ERDF contribution: €1,189,224.24

Lead partner

Sevilla City Council - Legal Successor (Sevilla Global until 27/12/2013)'.
Calle Temprado, 3 / Mr. Luis Miguel RUFINO. Managing Director of Economy and Employment. Seville City Council. email: lmrufino.secretaria@sevilla.org;
41001, Sevilla
SPAIN

  • Click for contact details
    • Contact Person: Elisabeth Jorge, Judit Pereiro, Yvan Corbat
      Phone: + 34 954 22 96 81
      Fax: +34 955 47 87 88

Project summary

The project general objective is the identification and implementation of best practices in terms of local and regional policies to implement and develop the Information & Communication Technologies (ICTs) in the audiovisual and media sector, taking into account the importance of such sector as a source of socio-economic development of our regions.

The Information Society has drastically changed the consumers access to audiovisual products (streaming, 3D, Internet, mobile technology, etc.), which has created an important technological gap for the traditional audiovisual industries, which is slowly adopting these changes. From an other hand, the local and regional authorities participating in this project, aware and concern about these difficulties, have traditionally supported the sector through active policies aimed at supporting the production (granting schemes, Film Commissions, offering specialized lands/areas, etc.), but need also to adapt their policies to the new ICT reality.

For such purpose, the present partnership was formed from different EU peripheral regions, including 7 public authorities and 3 intermediary bodies, all of them in direct link to policy making at both, legislative & executive levels, with a well balanced geographical distribution.

Among the project specific objectives, we may mention the identification, analysis and evaluation of different measures and good practices to improve the ICTs implementation in the sector (training policies, regional tools, innovative ways of supporting the development of audiovisual contents in the digital era, etc.).

In order to reach such objectives, Medi@TIC partners have identified and agreed on a series of issues of interest in the development of the ICTs in the sector, in order to articulate the project around the following Working Groups (WG):

-WG 1: Animation, recreation and digital effects (incl. videogames)

-WG2: Production of audiovisual contents for new distribution supports in the digital era

 WG3: Inter-sectorial (& interregional) Cooperation among companies of digital contents (incl. investigation and technological centres) and the audiovisual sectors (incl. Medias).

According to the Interreg IVC philosophy and recommended structure for the projects, apart from the compulsory Components of “Management” and “Communication”, Medi@TIC includes exchange of experiences activities and the generation of documents and tools related to the policies, and proposes to carry out the following key activities:

- Working Groups meetings & Study Visits

- 3 Workshops (1 by theme/WG)

- 3 Seminars (1 by theme/WG)

- Final Conference, to take place in September 2014 in San Sebastian, in the framework of its international Film Festival

- Creation of an “European Observatory”

- 1 Implementation Plan per Partner

- 1 Document of identification of good practices/policies, transferable at European level.

Project achievements

Medi@TIC aims at the identification and implementation of best practices in terms of local and regional policies to implement and develop the Information & Communication Technologies (ICTs) in the audiovisual and media sector.

Among the project specific objectives, the partners agreed on the identification, analysis and evaluation of different measures and good practices to improve the ICTs implementation in the sector (training policies, regional tools, innovative ways of supporting the development of audiovisual contents in the digital era, etc.). In order to reach such objectives and facilitate the exchange of experiences, the partners decided to articulate the project around 2 Working Groups (WG)

 WG 1 “Production of audiovisual contents -Animation, Recreation and digital effects incl. videogames--for new distribution supports in the digital era”

 

 WG 2 “Inter-sectoral & Inter-regional co-operation, to promote a triple helix cooperation among digital media enterprises,

 

research and educational Institution and public policy makers”.

 

…that have hold 5 meetings each at different stages of the project (in Kristiansand, Malta, Donegal, Seville & Krakow). At such WG meetings the partners have identified and presented over 15 Best Practices, gathered in following a joint template in order to obtain homogeneous data and information.

 

In parallel, in order to know more in depth the position of the audio-visual/media sector in the different regions, based on a common guidelines, partners regions had look inside to detect the strengths and weaknesses. 9 Local SWOT analysis have been synopsized into a composite report presenting an overview of the global and individual partner regions in terms of their strengths, weakness, opportunities and threats relating to the development of the audiovisual sector. The Composite Local SWOT Analysis identified fields of public policy interventions. From a public policy development perspective based on all of the common

 

findings from the SWOT analyses, 3 key policy areas can be identified where public policies could have beneficial outcomes for the development of the sector (1.Supporting Entrepreneurship; 2.Delivering Education and Training and; 3.Facilitating Network Building and Clustering).

 

Undertaking the regional SWOT analyses has provided a valuable opportunity for all of the Medi@tic Partners to assess their positioning in terms of the opportunities and challenges facing the individual regions. Clearly, there are many common denominators at play that will either retard or progress regional growth ambitions for this sector within their regional economies.

 

In parallel to the Working Groups, 8 Study Visits took place, as well as 3 Workshops and 2 Seminars, in order to open the access to the knowledge to a wider nr. of local and regional actors.

 

CIT (P3) has launched the live working version of the Mediatic Observatory at www.mediaticobservatory.eu, a tool specifically created in the

 

framework of the project to guarantee a wider exchange of experiences from a sustainable and long-term perspective.

The whole process of exchange of experiences served as a basic joint knowledge for the partners, in order to create their Policy Implementation Plan. Following a common structure, each region involved in the project has produced such document (8 Plans carried out).

The lessons learned based on the previous outputs (Local Analysis, BP and Local/Regional Implementation Plans) have been gathered in a Policy Tool Kit Document with policy recommendations on how to support the audiovisual/media sector.

 

The project main results have been presented at the Final Conference held in San Sebastian on October 2014; "New businesses and job opportunities in videogames". The event has been a fruitful opportunity to highlight the importance of videogame as an important subsector of the audiovisual industry, and the needs to support its capacity to engage in growth and innovation.

 

Partnership

Institution, Town Country Region Contact details
Sevilla City Council - Legal Successor (Sevilla Global until 27/12/2013)'., Sevilla SPAIN Andalucía + 34 954 22 96 81
elisabeth_jorge@donostia.eus
SAN SEBASTIÁN LOCAL DEVELOPMENT AGENCY, Donostia-San Sebastian SPAIN País Vasco +34 943 48 28 00
elisabeth_jorge@donostia.eus
Cork Institute of Technology, Cork IRELAND Southern and Eastern 00353 21 432 6100
john.mcaleer@cit.ie
Vidzeme planning region, Cēsis LATVIA Latvija 00371 642 19 021
ina.mikelsone@vidzeme.lv
LOCAL COUNCILS' ASSOCIATION, BALZAN MALTA Malta +356-21444259
jmagro@lca.org.mt
Regional Development Agency Bielsko-Biala, Bielsko-Biała POLAND Slaskie 0048 33 8169162
biuro@arrsa.pl
Municipality of Genoa – Cultural Heritage Research and University Department - Cultural Policies Office, Genoa ITALY Liguria 390105574052
amagarini@comune.genova.it
ERNACT EEIG, Letterkenny IRELAND Border, Midland and Western 353749168212
rocio.rubio@ernact.eu
Municipality of Kristiansand, Kristiansand NORWAY +47 38 01 96 83
oyvind.l.laderud@kristiansand.kommune.no
Derry City Council, Derry UNITED KINGDOM Northern Ireland +44 287137 6506
matt.peachey@derrycity.gov.uk
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