Title: European Cultural Routes - Transfer Experiences, Share Solutions
Type of intervention
Type of intervention: 1: Regional Initiative Project
Total budget: €1,935,495.00
European Institute of Cultural Routes
Abbaye de Neumünster - 28, rue Münster
Click for contact details
Contact Person: Sorina CAPP
Phone: +352 24 12 50
Fax: +352 24 12 50 58
CERTESS project aims at setting up a common methodological framework on how to develop, manage and enhance European Cultural Routes (ECRs), by utilising reference development and governance instruments targeted to foster sustainable cultural tourism.
Most of ECRs identified to date, and regions intersected by them, lack in fact comprehensive methodologies, governance instruments, innovative ideas to implement effective strategies at regional level, with a range of local initiatives that are casually scattered along the route and its associated territory, have no critical mass, do not involve a systematic approach and have poor coherence.
Best Practices (BPs) tackle initiatives on ECRs, from local micro-level to higher decision making, to (a) identify, structure & add value to local cultural & natural heritage assets, (b) develop & adopt well-suited governance tools, (c) promote local enterprises & products along the routes by adopting innovative immaterial services including ITC.
CERTESS partnership includes 11 regional actors from 10 countries (including 4 New Member Countries & 2 islands) all active in ECR development under the coordinating knowledge-repository role of the European Institute of Cultural Routes as Lead Partner.
Project activities consist of:
A) Transfer of experience (identify, document, check on site, select BPs | design BP transfer to suit needs & contexts of partner regions | arrange for tutoring activities by BP transfer to recipient regions).
B) Policy development (identify and adapt governance instruments at regional level involving local stakeholders | draw multi-sectoral governance instruments (policy) within a local Route Implementation Plan to be officially acknowledged as a regional strategic programme to promote a specific ECR.
Each Plan shall include: ECR development policy; adoption of reference BPs; support to public-private initiatives; dissemination to other ECR regions; action financing; design of route governance.
Sound project management is secured by adopting quality management tools and a multi-faceted communication plan. CERTESS project results shall be reflected in a common knowledge-base platform to ensure project durability and to act as ECRs reference at regional level with regard to policies and innovative solutions for cultural tourism, to facilitate ECRs interlinking at all levels among regions and to effectively contribute to the image of “Europe first cultural tourism destination in the world”.
Project partner regions will have the possibility to integrate NECSTOUR network of regions and to cooperate on a long term basis by exchanging experiences with other EU regions and by benefitting of the results already achieved or being achieved in other Interreg projects.
Other EU institutions involved in ECRs will attend project activities as a pool of observers to give their feedback to the project and to reflect its results afterwards at EU level.
COMPONENT 3 - Exchange of Experience and Identification of Good Practice in managing Cultural Routes.
The project stands on two major pillars: 1) documentation and exchange of good practice and governance experiences 2) formulation of 11 Route Implementation Plans relying upon those experiences. By adopting a common methodology for the identification of Good Practices (GP) and Governance Instruments (GI), 41 GP were fully documented; some of them inspiring 4 site visits in Romania, Baleares, Austria and Italy. 84 Governance Instruments were documented and organized according to a classification scheme reflecting the structure of the Route Implementation Plan and the CERTESS Database Knowledge Platform (DB) supporting it. All documents were cross-referenced for each of the main phases and sub-processes of the Route Implementation process (A: Startup, B: Development, C: Action Design & Phasing, D: Implementation, Management and Promotion). A Search Tool - integrated
with the DB - allows searching for GI and GP by partner and by topic, displaying short meta-information supported by the relevant presentation form, enriched by presentations given during the Study Visits and by other useful annexes. The DB and Search Tool became operational in the CERTESS Intranet in September 2013; they were subject to joint verification and validation of contents by the partners so as to become eventually accessible to CERTESS visitors in the public area of the project website (February, 2014). The DB is supported by a RIP Toolkit (also referred to as "Guidelines") faciliting the partners' task of formulating each individual Route Implementation Action and thus the overall Master Plan. The Toolkit was enriched by the outputs of 4 Tutoring Sessions carried out in Sem1, 2014.
Individual Route Implementation Plan outlines were prepared and presented in the Final Conferences (Joint and Local) in Autumn 2014.
Mid-term Seminars were organized by the partners at
different periods acting as Stakeholders' Working Tables.
COMPONENT 2 - Communication and Dissemination
LP issued 6 Newsletters, containing information on Good Practice and Governance Instrument documentation, Study Visits, 4 Workshops and 6 Steering Committees held. Each Newsletter was edited in 3 languages, the template being distributed to the partners to edit and circulate local editions. Over 24,400 Newsletters were distributed. A stand on 'Cultural routes of the Council of Europe and CERTESS project' was organized with a conference, in Paris Fair in November 2013. n° 35 press releases were issued. External events were also attended by the partners where information about CERTESS activities were provided.
A brochure in various languages (over 8,500 copies distributed), posters and a project synopsis were also produced to this aim. The project website was commissioned in late 2012 with public and partner-limited contents (the Intranet section
contains over 240 documents).
The website statistics indicate a growing popularity of the project website (> 1,000 visitors per month). A Facebook page was commissioned in July 2013. A Video was shot in Summer 2014 to document partner RIPs and regions. A Final Publication was produced In English, both in printed form (1000 copies) and electronically (with the video) on a USB key-drive (1000 units). Partners issued their own Final Publication in local language. A Final Conference was organized on 22 October 2014 in Luxembourg and broadcasted live by webinar.
COMPONENT 1 - Management
Activities were managed as contractually planned, adhering to ISO 10006:2003 project-management guidelines. A (Polish) partner was replaced starting 1 January 2013. An internal mid-term survey was carried among the partners to ascertain progress of activities, level of satisfaction and areas for improvement; one more internal survey followed In Nov 2014 to support the Final Technical Report.
|Institution, Town||Country||Region||Contact details|
|European Institute of Cultural Routes, Luxembourg||LUXEMBOURG||Luxembourg (Grand-Duché)||+352 24 12 50
|Lazio Region, Rome||ITALY||Lazio||+39 0651683262
|Department of Local Government, Valletta||MALTA||Malta||00356 2200 2332
|Salzburg Research, Salzburg||AUSTRIA||Salzburg||+43-662-2288-405
|TOURISM AGENCY OF THE BALEARIC ISLANDS (ATB), PALMA||SPAIN||Illes Balears||0034971177210 Ext. 64132
|REGIONAL MINISTRY OF TOURISM AND COMMERCE - JUNTA DE ANDALUCIA, SEVILLA||SPAIN||Andalucía||+34 955 065109
|Karlsruhe Institute of Technology, Karlsruhe||GERMANY||Karlsruhe||+ 49 721 608 23007
|Zlín Region, Zlin||CZECH REPUBLIC||Stredni Morava||420.577.043.416
|Administrative District of Gorlice, Gorlice||POLAND||Malopolskie||+48 18 353 53 80
|Ministry of Culture Luxembourg, Luxembourg||LUXEMBOURG||Luxembourg (Grand-Duché)||+352 247 86 600
|Sibiu County Tourism Association, Sibiu||ROMANIA||Centru||+40 (0)269 218121
|JAMK University of Applied Sciences, Jyväskylä||FINLAND||Länsi-Suomi||+358 743 8100
|Lower Silesian Tourist Organization, Wroclaw||POLAND||Dolnoslaskie||+48 71 793 97 22