Project Details

Title: Involving the private sector in Mobility Management
Priority: 2: Environment and risk prevention
Theme: Energy and sustainable transport

Type of intervention

Type of intervention: 1: Regional Initiative Project
Mini-programme: No
Duration: 1st Jan 2012 - 31st Dec 2014


Total budget: €1,833,064.85
ERDF contribution: €1,429,497.11

Lead partner

traffiQ – Public Transport Authority Frankfurt
Stiftstr. 9-17
60313, Frankfurt am Main

  • Click for contact details
    • Contact Person: Mr Michael Dewes
      Phone: 0049 692 122 2804
      Fax: 0049 692 122 4455

Project summary

The project BACKGROUND is as follows. Sustainable transport is a high priority for the EC in order to reduce pollution and increase Quality of Life. Car-user rates can be reduced by MOBILITY MANAGEMENT POLICIES. But these can only be delivered by public authorities with ACTIVE PUBLIC PARTICIPATION of the private sector eg employers and managers of large sites that attract a lot of people (employment, retail, sport). Good practices have been developed in some regions but they are still not widely adopted.


The project OBJECTIVE is to improve cooperation with the private sector and thus increase modal shift towards more sustainable forms of travel to and in business areas in European regions .



The project CONSORTIUM comprises 11 REGIONAL PARTNERS from 11 different regions, 4 from new Member States, plus1 EXPERT PARTNER with research and practical experience of working at the public/private interface. Each regional partner has recruited a ‘regional

consortium’. Key decision-makers from these organisations will be involved at key stages of the project.





PHASE 1 Jan-12 / Apr-13: IDENTIFY GOOD PRACTICES: assemble a list of good practices; undertake three Study Visits per region (visit delegations will include members of the regional consortium). Promote the project to regional stakeholders, hold 11 regional conferences (in own-language).

PHASE 2 Apr-13 / Jul-13 ANALYSE GOOD PRACTICES: analyse the Study Visit outcomes to identify the potential for transfer, draft the good practice methodology, plan phase 3, design the Regional Implementation Plan process

PHASE 3 Jun-13 / Jul-14: ADOPT GOOD PRACTICES: all regions will (1) hold an ‘Import Workshop’ (in own-language), where experts from the export-regions will advise on importing their good practices; (2) draft their Regional Implementation Plan, to be formally considered by

regional authorities before project-end. Each region will promote the project locally to regional stakeholders, hold a regional conference. 5 regions will undertake 4 small pilot projects on specific ‘laboratories’

PHASE 4: Jul-14 / Dec-14 FINAL OUTPUTS: finalise the good practice methodology, publish it as a conventional report, also as an application for smart-phones; hold end-of-project conference.


Expected OUTPUTS are: 65 press releases, 1 brochure, 23 dissemination events, 78 other events attended. 48 interregional events (33 Study Visits, 15 Workshops), 48 good practices identified, 6 good practices tested via 4 pilot projects, 11 ambitious Regional Implementation Plans.


Expected RESULTS are: extensive media coverage of issue and project, at least 6 good practices successfully transferred, 33 staff members with increased capacity, 6 regional/local policies and instruments improved, 1 good practice methodology also published as a smartphone app.

Project achievements

The objective of INVOLVE is to provide local and regional authorities with tools and good practices that promote cooperation with the private sector in order to reduce transport problems in business areas, industrial areas, activities centres, etc. This has been done through the exchange of experience and the transfer of good practices between the 10 regional partners, supported by Erasmus University NL. At the end of the project it had achieved the following: On EXCHANGE OF EXPERIENCE, a Register of Good Practices was compiled, including 80 good practices. Through 21 Study Visits, 38 delegations have examined 55 of the good practices: 207 people took part, of whom 103 were key decision makers and 81 were from regional stakeholder organisations. The 55 good practices examined in the SVs can be classified according to the 6 INVOLVE policy themes as follows PT1: policy instruments to reduce travel demand: 10 | PT2: public sector policy instruments to engage key decision makers: 14 |

PT3: lead public sector policy instrument or actor 8 | PT4: target market for public sector policy instruments 11 | PT5: acknowledgement by site managers/users that mobility management is important 5 | PT6: site characteristics: function; management 7. In the second phase of INVOLVE, each project partner held an “Import Workshop”, at which they invited experts from relevant partners to help them work out how to import the good practices identified during the Study Visits, via their Regional Implementation Plan. 10 Workshops were held, involving 317 people (81 key decision-makers).

The results: 10 RIPs set out partners’ plans for importing the good practices, using a standard template. In total, 10 concrete transfers were made by the end of the project, involving 14 different good practices.

On DISSEMINATION, the project website was launched in Jul-12, and the project brochure created (with own language versions), some 4,400 copies were distributed during the life of the project. Three project newsletters were produced. Both they and the papers from the Study Visits are available on the website. The Newsletters were circulated to over 13,750 recipients. 77 press releases were disseminated resulting in 133 media appearances. The project organised 65 dissemination events. 22 were organised during European Mobility Weeks in order to promote the project to key regional decision-makers; 10 Regional Conferences presented to regional stakeholders the good practices that might be imported from other regions; 34 others. The project was also actively promoted through 66 events organised by others, in which partners participated. In total over 9,400 people attended the 128 events either organised by INVOLVE or at which it has been presented.

A particular success in PR6 was the development of the INVOLVE App. This was done by way of a Hackathon, at which 55 young people from 6 regions devised 10 different Apps, one being selected for use and promotion; using open data this enables the user to know exactly when to leave desk, home or bar in order to catch train, bus or tram. 4 project-partners have applied it in their local areas.

Six PILOT PROJECTS successfully tested the transfer of INVOLVE good practices between regions, as follows: 03 MADRID: Vocational training of mobility managers (1GP), AND Station Travel Planning (1GP) | 05 REGGIO EMILIA: Shared information for homework travel plans – District Mobility Management (3GPs) | 08 PODRAVJE: Mobility management in a business zone (4GP)s | 09 CENTRO: Engaging new enterprise zones in mobility management programmes (3GPs) | 10 ROERMOND: Interconnect Roermond (1GP)



Institution, Town Country Region Contact details
traffiQ – Public Transport Authority Frankfurt, Frankfurt am Main GERMANY Darmstadt 0049 692 122 2804;
Klaipeda public transport authority, Klaipėda LITHUANIA Lietuva + 370 46 420 124
Regional Transport Consortium of Madrid, Madrid SPAIN Comunidad de Madrid +34 91 5809598
ANATOLIKI S.A- Regional Energy Agency of Central Macedonia (REACM), Thermi GREECE Kentriki Makedonia +30 2310 463930
Municipality of Reggio Emilia, Reggio Emilia ITALY Emilia-Romagna +39 0522 456128
ATL – Livorno Transport Operator, Livorno ITALY Toscana +39 0586 211 646
Municipality Council Prague 9, Praha CZECH REPUBLIC Praha +420 283 091520
Energy Agency of Podravje – Institution for sustainable energy use, Maribor SLOVENIA Vzhodna Slovenija + 386 22 342 360
CENTRO (West Midlands Integrated Transport Authority), Birmingham UNITED KINGDOM West Midlands +44 121 214 7324
Municipality of Roermond, Roermond NETHERLANDS Limburg (NL) +31 475 359 298
City of Warsaw – Public Transport Authority, Warszawa POLAND Mazowieckie +48 22 45 94 184
Erasmus University Rotterdam, Rotterdam NETHERLANDS Zuid-Holland +31 10 4082427


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