Arnhem Fashion Factory’s Monster-atelier in Romania (NL, RO)
Topic of the practice
Internationalisation of CCIs
Good Practice Information
In March 2011, the first Arnhem fashion delegation left for Iasi in Romania. The party included delegates from designer label companies Spijkers and Spijkers and Sjaak Hullekes, Arnhem Mode Incubator’s Danielle Wanders, and I, Pieter Jongelie of the Arnhem Fashion Factory – Monsteratelier (The Sample Workshop) accompanied by ORGANZA partners Esther Ruiten of the city council of Arnhem and Dany Jacobs of ArtEZ/ARCCI.
The business trip included visits to production companies as well as to a local Dutch agent. The production companies had been pre-selected by the Romanian ORGANZA partner. After a successful start of negotiations, there have already been follow-up missions and the first contracts have been signed.
The initiative aimed at identifying potential production companies based on a whole set of criteria in order to create a link between the fashion (pre)production in the Netherlands and the larger production companies in Iasi, Romania.
Evidence of success
The project demonstrates how market intelligence found at the places of INTERREG IVC partners can be fruitfully combined for the benefit of local CCI companies.
This practice demonstrates how a strategic internationalisation approach is needed for creative industries companies to be able to achieve sustainable results on the international markets. INTERREG IVC partnership can provide a valuable framework for these export activities.
Contact details to obtain further information on the practice
Municipality of Arnhem