Topic of the practice
Improve and enhance the quality of the tourism product available in Central Powys and the quality of life for residents. Tourism sustainability and competitiveness.
Good Practice Information
The project has developed a series of circular trails that are promoted to visitors and local communities with the aim of increasing awareness that Powys is a fantastic place to visit and live. The walking trails are maintained by the local communities and comprehensive, user-friendly maps are available for online download. The range of walks listed on the Leaping Stiles website also includes walks that are fully accessible for users with limited mobility. The practice promotes exercise and well-being for both locals and visitors. The pilot Leaping Stiles project was developed through the Tourism Growth Area initiative, which was jointly funded by Visit Wales and Powys County Council, incorporating the four towns of Builth Wells, Llandrindod Wells, Llanwrtyd Wells and Rhayader. The four central Powys towns selected a series of 35 walking routes to provide visitors and local people with a high quality walking experience.
All the routes have been graded to allow choice of difficulty, length and accessibility. All towns have at least one walk which is accessible to all. The project is web based and therefore, information is easily available, quick to maintain and regularly updated. Maps and route descriptions are available to download, reducing the need for walking leaflets. The maps on the web were specially commissioned to ensure ease of use, clarity, accuracy and consistency. The marketing element of the project also involve different targets and involves promoting the trails at shows, via social networks and through other channels. As well as promoting the trails, the marketing element has wider aims of raising awareness of Mid Wales / Powys as a walking destination.
Evidence of success
Successful development and marketing of new walking trails in Powys. Involvement of local communities. Increasing the awareness of Mid-Wales as a walking destination, despite the difficult to precisely measure the indicators and increasing visits as a result.
Contact details to obtain further information on the practice
Samantha Bibb Kay Francis
Powys County Council
Annex completed on: 03-27-2012