Augmented Reality – Parco Regionale Appia Antica
Topic of the practice
Enhancing the quality of the tourists experience with ICT
Good Practice Information
Joint venture by the Province of Rome, CATTID (University of Rome “Sapienza”) and Parco Regionale Appia Antica. The project developed as part of I-SPEED in connection with Provincia WiFi.
The technology was created in a period of 3 months. The service was made available to visitors in May, 2011. CATTID created the technology using Layar technology. It involves both image analysis and geolocation (GPS--to locate the visitor--and magnetomer—to determine where the device is being pointed), which makes it possible for the system to identify the visitor’s location in the park and relevant points of interest in order to provide appropriate information.
The practice depends on the visitors’ possibility to access the Internet (via smartphones) during the visit, which means that high cost Internet access (notably for visitors from abroad) represents the primary barrier to use. Free WiFi access, provided by Provincia WiFi, has made it possible to overcome the issue. The use is limited to mobile devices with smartphone technology, but the increased use of these devices suggests that this does not represent a significant barrier to access. The practice does not pose any particular legal concerns as the information is part of the services/information that the park provides to visitors. Layar technology is open source.
Evidence of success
Innovative practice that enhances the quality of an experience that can be developed at low-cost using open source technology. Links with other practices (in this case "Provincia WiFi project") and partners (the University of Rome) can contribute to the success of each.
Contact details to obtain further information on the practice
Province of Rome/University of Rome “Sapienza”
Annex completed on: 09-27-2011