Alliance pro industry and sustainability (Allianz pro Industrie und Nachhaltigkeit)

Project information

Index: 0699R2
Priority:1: Innovation and the knowledge economy
Sub Theme:Innovation, research and technology development
Location GERMANY NORDRHEIN-WESTFALEN Düsseldorf Düsseldorf Start/End date of the practice
Start: 2009-06-01
End: ongoing

Topic of the practice

In public perception, industrial progress and sustainable development should not be regarded as opposites, but as mutually dependent. To communicate this more effectively to the public and thereby raise more understanding for industrial projects is the aim of the practice. It shall be reached by local and regional activities in North Rhine-Westphalia.

Good Practice Information

“NRW Alliance Pro industry and sustainability” was founded in June 2009. The actors have signed the “Düsseldorf Declaration”, which is also strongly supported by the chemical industry of NRW. Involved partners are companies, associations, chambers of commerce, labor unions and regional government. All partners with their different activities and specific resources should play a part in the realization of the objectives of the alliance. In the Ministry for Economic Affairs, Energy, Building, Housing and Transport of NRW, a coordination office has been set up as agency to coordinate the steering committee and to provide informational & consulting services. Communicating the latest news about innovations of NRW’s industrial companies via the “Industrieticker” (industry ticker), Reporting activities of local and regional developments. Ongoing exchanges of the participants about industry and sustainability, Support services of the agency for the establishment of regional and local (sub)-alliances:
*Strategy workshop: definition of common goals, measures for the implementation of the 3 stages – attention, benefits, attitude. *Kick-off event:support the organization of the event; target is creating an alliance in involvement and cooperation with all actors; documentation and evaluation of the event; development of a guidance framework. *Information: The agency offers to present its support services to local groups of associations, chambers and other interested organizations.
Anticipatet outputs: Enlightening the population about the environmental and economic opportunities of the industrial structures in NRW by means of a wide ranging social discourse
Providing information about the Alliance including their support services via workshops
Increasing the number of regional / local alliances for more popular acceptance of the industries
more dialogue with more actors, e.g. with environmental associations, civil society activists

Evidence of success

Huge amount of positive feedback as indicator. Formation of the regional alliances Düsseldorf (February 2010) and local alliance Dormagen (November 2010)
Day of Industry in chemical parks (Chempark Leverkusen & Chempark Dormagen) in 2010 let the citizens see behind the curtain for filling their knowledge gap about the innovation and production processes and environmental actions of chemical companies.
The Congress “Pro Industry and Sustainability” in June 2009 (275 participants) informed about the industrial location and position in the State NRW for all actors and citizens. Using tourist information signs along federal highways for the industry.

Contact details to obtain further information on the practice

Hans-Jürgen Müller- Director of Management Office; Simon Dames- Communication Arne Spieker is the new direcctor of this ministry/department: it has a new name as well

Management Office Allianz pro Industrie und Nachhaltigkeit c/o Ministry for Economic Affairs,Energy,Building,Housing and Transport of the State of NRW

Annex completed on: 10-11-2011

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