No-advertisement sticker with legal backing in Brussels
Topic of the practice
Waste prevention: Paper / Unwanted unadressed junkmail (advertisements and/or free newspress)
Good Practice Information
Since 1999,a sticker is available for the mailbox of Brussels residents by which they can choose not to receive unaddressed advertisements and/or free newspapers.The sticker received legal backing through a regional decree,which entitles individuals to file a complaint if they receive unwanted advertising and/or newspapers in their mailbox despite having placed the sticker.At present, the sticker
can be requested for free by phone or email from Brussels Environment
Objective: To reduce the amount of unwanted unaddressed junk mail (advertisements and/or free newspapers) distributed to households and thus reduce overall paper wastage.
The punctual action by an inhabitant( the placement of the sticker on the mailbox) has a lasting effect on the waste flow.
Evidence of success
In February 2011, mail services counted 110.108 mailboxes with a sticker which represents 20.1%of 548 997 mailboxes in the Brussels region. At the scale of the region this represents more than 2000 tonnes/year of avoided paper waste
Contact details to obtain further information on the practice
Joëlle Van Bambeke