No-advertisement sticker with legal backing in Brussels

Project information

Index: 0694R2
Priority:2: Environment and risk prevention
Sub Theme:Waste management
Location BELGIQUE-BELGIË RÉGION DE BRUXELLES-CAPITALE / BRUSSELS HOOFDSTEDELIJK GEWEST Région de Bruxelles-Capitale / Brussels Hoofdstedelijk Gewest Start/End date of the practice
Start: 1998

Topic of the practice

Waste prevention: Paper / Unwanted unadressed junkmail (advertisements and/or free newspress)

Good Practice Information

Since 1999,a sticker is available for the mailbox of Brussels residents by which they can choose not to receive unaddressed advertisements and/or free newspapers.The sticker received legal backing through a regional decree,which entitles individuals to file a complaint if they receive unwanted advertising and/or newspapers in their mailbox despite having placed the sticker.At present, the sticker
can be requested for free by phone or email from Brussels Environment
Objective: To reduce the amount of unwanted unaddressed junk mail (advertisements and/or free newspapers) distributed to households and thus reduce overall paper wastage.
The punctual action by an inhabitant( the placement of the sticker on the mailbox) has a lasting effect on the waste flow.

Evidence of success

In February 2011, mail services counted 110.108 mailboxes with a sticker which represents 20.1%of 548 997 mailboxes in the Brussels region. At the scale of the region this represents more than 2000 tonnes/year of avoided paper waste

Contact details to obtain further information on the practice

Joëlle Van Bambeke


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