Love Food Hate Waste Campaign in North London

Project information

Index: 0694R2
Priority:2: Environment and risk prevention
Sub Theme:Waste management
Location UNITED KINGDOM LONDON Inner London Start/End date of the practice
Start: 01/06/2009
End: 31/03/2010

Topic of the practice

Waste prevention - Food Waste

Good Practice Information

The local campaign in North London was based upon UK-wide research and a campaign by WRAP. The research showed that nationally around a third of all the food we buy ends up being thrown away, most of which could still have been eaten.The campaign involved a variety of activities including:food waste roadshows, a recipe competition for residents, community kitchen workshops, events with local
businesses,a media campaign and new website.
•To increase the % of committed food waste reducers among households:10% by March 2010
•To divert 5.630 t. of food waste for 12 month period
•To divert 9.383 t. of food waste by March 2011
RESULTS: 5.143 t. of food waste were diverted in the 12 months period
The achievements inspired other local authorities to adopt similar approaches

Evidence of success

The campaign as a whole was an effective engagement tool;not only it motivated residents to change their food waste habits but it also enabled them to follow best practice examples from their own communities.Compositional analysis results for North London between November 2009 and May 2010 indicate that there was a decrease by 4.4%points in the organic food waste in the residual waste

Contact details to obtain further information on the practice

Dimitra Rappou


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