Topic of the practice
Operation. To promote innvation in an existing business that wants to consolidate its market position, competitiveness or sustainability, but is not necessarily looking for growth
Good Practice Information
The Innovative workshops are jointly managed by GISA (Getafe Iniciativas, the Getafe Development Agency) and IMADE (Development Institute of Madrid Region). The programme delivers regular training seminars relating to business innovation; specifically, how to use innovative tools and processes to achieve business goals. To ensure
relevance and interaction, workshops are limited to groups of 15–20 participants. Previous topics have included: Customer Relationship Management (CRM) systems, logistic innovation, online marketing, Web 2.0, visual sales: selling with the senses, and electronic invoicing. To maximise impact and value, each workshop is targeted at those businesses that are able and willing to apply the learning to their day-to-day operations.
Innovative Workshops are successful because of several defining features:
• Clients and topics are carefully matched for maximum relevance
• Small number of participants with an emphasis on interaction
• Application of learning is an essential outcome
• The workshops are managed within the context of GISA’s close relationship with client companies
Evidence of success
Since their launch in October 2007, 15 workshops have been delivered, with a total participation of 197 businesses. the average score in evaluation questionnaires filled by the attendants is 7,94 over 10. Just as an example, the workshops addressing CRM technologies prompted around 40 companies to apply to national R&D grants to improve their ICT toolkit.
The success in Getafe prompted the Madrid Regional Development Agency (IMADE) to extend the experience through the region. Since 2008 until the 1st quarter of 2010, 295 workshops have been delivered with a total participation of 6.186 companies that scored the experience with a global 7,79 over 10.
Contact details to obtain further information on the practice
Mª Jesús Pedraza
Getafe Iniciativas (GISA)