City marketing strategy – City of Business
Topic of the practice
Internationalisation of municipalities
Good Practice Information
Creation of the association "Paterna, City of Business", comprising the City Council and all operators of the municipality, not only industrial enterprises, but also trade, catering and hospitality, for the implementation of a policy of business promotion, within what is called "city marketing", in a context of increasing long distance competition, with the aim of disseminating the attractions of Paterna as a city with a strong tradition of business through the creation of the brand "Paterna, city of businesses" as a sign of identity and marketing tool."
Evidence of success
This best practice shows the other partner regions a successful model for internationalization strategy al municipal level. A “Declaration for the Development of Competitive Territories”, between 8 local entities of the partner region was signed and a web platform has been develop to continue this strategic cooperation.
Contact details to obtain further information on the practice
José Louis Munoz
Fundación Comunidad Valenciana Región Europea