Guarantor of communication

Project information

Index: 0574R2
Priority:2: Environment and risk prevention
Sub Theme:Biodiversity and preservation of natural heritage (including air quality)
Location ITALY CENTRO (I) Toscana Start/End date of the practice
Start: 2009
End: 2012

Topic of the practice

structured practices in social communication and awareness promotion

Good Practice Information

The design of the Parco della Piana has been the subject of a major commitment to communication and involvement of inhabitants. A guarantor of communication was created to increase participation and social involvement. Important tools for this purpose are the creation and implementation of a website, organisation of structured forums, visits and walks. The park plan has also been defined through
joint planning with local government and technical experts.
In order to succeed, this initiative requires: political support and resources; competence and skill; stable staff structure; variety of involvement methods and techniques.
Regional funding was amounted to € 30.000.
Transfer would require the right expert, human and financial resources, link to policy goals and planning.

Evidence of success

A growing awareness about the creation of Parco della Piana has been observed. Indicators are: Over 4500 citizens involved / 250 citizens at public assemblies / presentations / 3600 visitors at stand, Festival della Creatività / 500 citizens met by the mobile info points / 120 students & teachers involved in school activities. Local Councils have also presented projects for funding.

Contact details to obtain further information on the practice

Maria Clelia Mele

Regione Toscana

Annex completed on: 08-08-2012

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