Ethnic Coach for Ethnic Entrepreneurs
Topic of the practice
Ethnic coaching and guidance for ethnic entrepreneurs
Good Practice Information
The ethnic consultant for ethnic entrepreneurs is first and foremost about meeting ethnic minorities at their own turf - through an ethnic coach.
When you move from one country to another, of course there are legal and institutional differences that you may not know about – differences which become important when you want to start a business. But also the cultural differences are important to consider. In this programme’s perspective, ethnic entrepreneurs are the Muslim minorities but of course similar programs could be developed for other ethnic groups. The crucial issue is that the consultant and the entrepreneur have the same cultural background.
The first job of an ethnic advisor is outreach. Potential entrepreneurs in ethnic societies may not know about their opportunities for service and counseling, and it is important to go out and find them, through local organizations, networks etc. Included in the ititiative is also courses. Examples are marketing courses or more specific courses such as in signage. The courses are created from local needs of the entrepreneurs.
Finally, the initiative provides ethnic entrepreneurs with the opportunity of getting a mentor from the local business environment.
Evidence of success
So far 230 have participated in the programme. 50 enterprises have worked with growth plans for their businesses for 2 years and have increased their turnover, as well as employing new workers.
No specific measures of performance has been made, but Muhsin’s work is highly recognized, both by the Danish government and the EU.
Contact details to obtain further information on the practice
Vejle Business Development