CCI development in rural areas: The stakeholder process in Lüchow-Dannenberg

Project information

Index: 0559R2
Acronym:CREA.RE
Priority:1: Innovation and the knowledge economy
Sub Theme:Entrepreneurship and SMEs
Location GERMANY NIEDERSACHSEN not applicable Lüneburg Start/End date of the practice
Start: 2010-03-01
End: 2010-12-31

Topic of the practice

Development of cultural and creative industries Rural development with knowledge intensive industries Stakeholder involvement practice and methods

Good Practice Information

The district of Lüchow-Dannenberg in Lower Saxony (Germany) has 50.000 inhabitants and is a rural area with structural deficits – also related to the former inner-German border which influenced strongly the development opportunities for many years. But the area has also a long tradition of social engagement and mobilisation due to the fact of the anti nuclear power movement related to the final storage place for nuclear waste of Gorleben. This movement lead also to the cooperation with many cultural and creative people in the area. In addition, the close position to major German cities like Hannover, Hamburg and Berlin is now seen as a development potential for the district.
The local working group for developing the Cultural and Creative Industries in Lüchow-Dannenberg comprises a representative of the CREA.RE project being very much involved in the (EU) regional
development programmes and based at the district administration, several local artist and cultural workers/networkers, representatives from local SMEs and from the local chamber of commerce as well as a representative from the economic department of the district (responsible for funding).
The following lessons have been learnt in order to implement a successful stakeholder process: (1) The stakeholder process needs a lot of communication efforts allowing a significant – but not too large number - of relevant people to participate. (2) A core working group of around 10-14 people should moderate the process. (3) The engagement of people in working groups should allow them to gain social or economic (at least in a mid-term perspective) benefits and perspectives (4) Experts should be involved in order to elaborate the most credible baseline data. Necessary financial resources are very limited (meeting and event costs).

Evidence of success

The practice is good because it succeeded to create a solid cooperation basis within a few months related to the topic cultural and creative industries which has been considered as an urban phenomena only for long time. The excellent cooperaton methods have lead to the establishment of a rural CCI cluster project which was implemented from 2011 onwards.

Contact details to obtain further information on the practice

Renate Ortmanns-Möller

District administration Lüchow-Dannenberg

r.ortmanns-moeller@luechow-dannenberg.de

www.luechow-dannenberg.de

Annex completed on: 02-15-2011

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