Topic of the practice
Art Pharmacy service model produces art and culture for the local aging population, and provides work and income for local artists.
Good Practice Information
Art Pharmacy is a service model created by the city of Jyväskylä, to produce art and culture for the local aging population, and provide work for local artists. This model is a permanent part of city’s free-of-charge cultural programme for elderly people since 2009.
In the Art Pharmacy model the cultural manager creates a service palette with art and culture targeted for elderly people, from which the caretakers working in day centres choose a suitable programme for their customers. Each of the city’s day centres has a predefined amount of ”art pills” they can use as credit when they order performances and workshops e.g. in the fields of music, dance, visual arts or literature.
Every autumn and spring an Art Pharmacy brochure is produced, including the special Art Pharmacy programme, complemented with city of Jyväskylä art institutions' special programmes for elderly people (Jyväskylä City Theatre, Jyväskylä Sinfonia, Jyväskylä Adult Education Centre, Jyväskylä City Library and the city museums).
The Art Pharmacy is financed by the City of Jyväskylä cultural services and social and health services. The Art Pharmacy employs annually one cultural manager and several artists (over 30 artists employed by 2011). About 250-300 events are organised each year for about 6800-7800 attendees.
Evidence of success
The Art Pharmacy is a good example of applied use of art and culture, and of public-private cooperation. Public body, the city of Jyväskylä, acts as an intermediary, combining the needs of customers (social and health sector) and the offers of service-providers (creative sector/companies). It offers employment for artists and others working in the creative sector, but at the same time improves the quality of life of the customers.
Contact details to obtain further information on the practice
City of Jyväskylä, cultural services
Annex completed on: 01-25-2012