Creative Conversion Factory

Project information

Index: 0557C2
Priority:1: Innovation and the knowledge economy
Sub Theme:Innovation, research and technology development
Location NETHERLANDS ZUID-NEDERLAND Eindhoven Noord-Brabant Start/End date of the practice
Start: 2007-11-01

Topic of the practice

Platform for transforming creative and technological innovation into viable products

Good Practice Information

The Creative Conversion Factory welcomes the submission of any patentable creative and technological innovation related to ‘ambient experience’ as a potential project. Submissions are evaluated on the basis of a number of criteria, including the extent to which they enable participating organizations to achieve synergies and improve their capabilities. Once a project has been adopted, the CCF investigates whether there is a market for a product based on the idea and whether such product is technically feasible. The CCF coordinates contacts among the various parties. In principle, the outcome of a project is a product prototype. The objective of the CCF is to match technology an design to bring innovations to the market faster and more effective by means of user centered open innovation. The CCF was set up in 2007, with €900,000 from public funding, by the Brainport Eindhoven in conjunction with Philips Design, Philips Research, the Eindhoven University of Technology and a number of other research, design and
business partners. Continuity is assured by a merge of the CCF with the technostarter program set up by the Innovation Lab of the Eindhoven University of Technology.
Aspects of interest for transfer of this good practice are a.o.:
• The adoption of the ‘factory concept’
• The dealing with IP issues
• The selection of criteria used for an idea/project selection
• The dependency and sustainability of public funding for CCF-like initiatives
• Building trust and reducing internal competition
• High involvement of industrial partners
• The combination and collaboration of large companies and SMEs

Evidence of success

By the end of 2010 two ideas have been exploited through the CCF. One is the Intelligent Playground: an idea from two students at the Eindhoven University of Technology to create interactive games for children. The students were given coaching in business practices and their idea was combined with Philips’ non-used ideas. Contact was made with Korein, a company that runs 80 day-care centers and a group of businessmen who were interested in marketing the games through the NYOYN (pronounded “Enjoy’en”) company. The other project was about way finding: a navigation system inside buildings, hospitals, hotels etc., without a link to satellites.

Contact details to obtain further information on the practice

Hans Robertus

Design Cooperation Brainport

Annex completed on: 03-24-2011

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