Brilliantly Birmingham – BIRMINGHAM

Project information

Index: 0271R1
Acronym:CREATIVE METROPOLES
Priority:1: Innovation and the knowledge economy
Sub Theme:Entrepreneurship and SMEs
Location UNITED KINGDOM WEST MIDLANDS Birmingham West Midlands Start/End date of the practice
Start: 1999.

Topic of the practice

Enhancing demand for CI. Brilliantly Birmingham (BB) is one of the largest annual Contemporary Jewellery Festivals in the UK, celebrating the rich heritage of Birmingham’s historic jewellery sector.

Good Practice Information

Birmingham City Council’s Arts Team works with a number of key partners including Business Link West Midlands, which provides management and financial support together with The Jewellery Quarter Regeneration team which provides management and administrative support in the lead up to and duration of the Festival. Other financial support comes from private sponsors along with in-kind support from venues such as the School of Jewellery, Birmingham Museum & Art Gallery and associated venues. The festival takes place over a month starting at the end of November.
This is inline with the ‘designer-maker calendar’ which sees this as a busy period for sales (pre-Christmas). The best new contemporary jewellery will be exhibited across Birmingham and the West Midlands in a variety of venues offering the public an opportunity to buy innovative and affordable gifts. BB has taken place in various locations including Birmingham’s historic Jewellery Quarter which has been the UK’s centre for jewellery design and manufacture for over 250 years. This is clearly a unique asset and output is made in the city and there are still over 400 jewellery businesses operating within the Quarter.
It is also home to the Museum of the Jewellery Quarter which was recently placed in the top three free attractions in Europe.

Evidence of success

The success and perceived strength of the Brilliantly Birmingham brand are measured from two perspectives.One is from the buying public and the other from the exhibitors. It was recognised early on in the lifespan of Brilliantly Birmingham that, although the talent and quality of the designer makers was not in question, the communication of the brand identity of the festival was crucial to the success of the festival, in terms of the perceptions of the buying public and potential exhibitors..

Contact details to obtain further information on the practice

Sophia Tarr, Festivals & Initiatives Manager, Birmingham City Council and SUSAN McNALLY, Freelance Project Manager for Brilliantly Birmingham

Sophia Tarr, Festivals & Initiatives Manager, Birmingham City Council and SUSAN McNALLY, Freelance Project Manager for Brilliantly Birmingham

www.brilliantlybirmingham.com

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