BLENDER!

Project information

Index: 0271R1
Acronym:CREATIVE METROPOLES
Priority:1: Innovation and the knowledge economy
Sub Theme:Entrepreneurship and SMEs
Location SWEDEN STOCKHOLM Stockholm

Topic of the practice

Internationalisation of CCIs

Good Practice Information

Blender!Stockholm, organised in 2010, invited creative entrepreneurs to meet companies from 11 European cities to participate in a free networking event in Stockholm. The companies invited had to be willing and capable of contributing to the discussions with other creative companies from different countries, eager to network and improve their pitching skills. The event was organised as part of the Creative Metropoles INTERREG IVC project and was moderated and produced by the Finnish association in charge on developing the creative industries ‘Diges ry’.
The goal of the half-day events was to mix and match companies coming from different fields of creative industries, representing different European cities. In small groups, the companies were asked to discuss weak signals, upcoming changes affecting their business and together analysed the new business opportunities that the changes could bring. Along with the discussions the participating companies received training on how to pitch their ideas.

Evidence of success

The initiative ‘BLENDER!’ demonstrates how INTERREG IVC networks can be successfully used for supporting the internationalisation of entrepreneurs from the creative industries. It combines networking with training activities especially relevant for young and upcoming entrepreneurs. However, further additions to the programme allowing professional insight into the target market would enhance the commercial and export perspectives for participating entrepreneurs.

Contact details to obtain further information on the practice

N. N.

Hägersten-Liljeholmen City District Council, Stockholm

info@h-l.stockholm.se

www.creativemetropoles.eu/event/blender-event-in-stockholm-18-3-2010-mixes-creative-companies-from-different-european-metropoles

As of 31 December 2015, this website is no longer updated. Follow news on interregional cooperation at www.interregeurope.eu