InnovaTIC Show Room
Topic of the practice
ICT exhibition, ICT stakeholders, SMEs that want to develop ICT strategy and find ICT tools to improve competitiveness, ICT Meetings, ICT demonstrations
Good Practice Information
Experience shows that more use is made of concrete, the greater awareness on the part of the company the need to study the subject. The Chamber of Commerce and Industry Marseille Provence (CCIMP) provides an open space called InnovaTIC real showcase technology. The aim of this space is to be a permanent Show Room where SMEs can test ICT solutions. The ICT solutions are arranged in a mapping view, according to the different business functions. This to help SMEs to understand how usefull ICT can be but not only in a strategic approach, also by a "tool approach". We offer about 35 presentations provided by partners who are ICT suppliers. We hold presentation sessions by appointment and some after our training sessions to show concretely ICT tools after talking about ICT strategy. Some ICT providers use this space to organise private session and to present their products.
Evidence of success
During 2011, the showroom has welcomed about 1831 participants to see solutions about website realisation, webmarketing concretes solutions, how to improve website ergonomy by using solutions like "eye tracking", how to create new attractives services by using innovative solutions olfactory (odor diffusion process on the internet), etc...
Contact details to obtain further information on the practice
Annex completed on: 12-31-2011