Listening Platform of the tourist users’ needs

Project information

Index: 1215R4
Priority:1: Innovation and the knowledge economy
Sub Theme:the Information Society
Location ITALY NORD-OVEST Torino Piemonte Start/End date of the practice
Start: September 1, 2009
End: June 30, 2010

Topic of the practice

Support to SMEs and Public Administration to promote touristic destination, tourist inflow, social networks, blog, public and private tourist services, net sentiment

Good Practice Information

The "Listening Platform of the tourist users’ needs" shows how to get more insight on how to better target new public policies on tourism and on which services it is better to invest in for future tourist events. The objective of the practice was to "listen to users’ needs" on tourism services in Turin during the 2010 Holy Shroud Exhibition, to find out whether new technological solutions increase tourist inflow.
The Platform analysed different sources, public data on tourist flows, contents of e-mails sent to and by tourist offices, conversations on tourist and cultural topics on blogs, forum, web sites.
It also considered ‘implicit’ system data and digital contents generated directly by users to produce an analysis methodology and the results were interpreted leading to the final reports.

Evidence of success

With the platform, tourism offices have monitored tourists comments on social networks during and after their stays. It provided useful tips to develop new services or improve existing ones and direct policies on tourism. The Platform was also used for the Torino Smart City website, to collect net sentiment on smart city issues (mobility, pollution, …) which averaged 2000 contacts per month.

Contact details to obtain further information on the practice

Muraca Andrea

CSI PIEMONTE - Corso Unione Sovietica 216 - 10136 TORINO - Italy

Annex completed on: 06-04-2013

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