Topic of the practice
New product and service development for rural tourism on farms
Good Practice Information
The project is a good example of how new products and services can be developed for rural tourism on farms. The website „Landsichten-Niedersachsen“ is the connection between the wishes of the guests and the holiday farmers with their offers. The website provides all sorts of merchandise, information and booking options for the guests. Bauernhofferien ("Holiday on Farms") supports farmers in the German state of Niedersachsen in organizing this offer. The new introduced website „Landsichten-Niedersachsen“ is a modern and multifunctional program for helping the guests to find a farm that matches their needs and provides information of the farm and of the environment.
The farmers are supported actively by running workshops with experts which help the farmers to implement new tourism offers and accessory advertising.
Evidence of success
The association Bauernhofferien exists since 1972 and introduced the new ICT „Landsichten“ in 2011. With this program the associated farms got a new tool for their marketing, especially in terms of online booking which started in 2012. The number of farms using this ICT increased from 45 in 2011 to 234 by the end of 2013. Also the number of online bookings increased from 53 in 2012 up to 212 in 2013.
Contact details to obtain further information on the practice
Arbeitsgemeinschaft Urlaub und Freizeit auf dem Lande e.V. Niedersachsen (Association for rural holiday and leisure in Lower Saxony)