Project information

Index: 0180R1
Priority:2: Environment and risk prevention
Sub Theme:Cultural heritage and landscape
Location ITALY SUD Pescara Abruzzo Start/End date of the practice
Start: 2003-01-01

Topic of the practice

The project "Abruzzoshire" aims at promoting the region in order to attract investment and tourism.

Good Practice Information

The projects consists of a tourism and territorial marketing plan, which aims to recover and preserve historic properties. In a short time, it managed to position the region as a cheaper, but equally beautiful alternative to Tuscany. By restoring dozens of old stone houses, it has attracted many domestic and foreign investors interested in buying. The original objective was to revitalize the region after years of decline and a lack of recognition abroad. Especially, the inland was trailing the coastal areas in terms of social and economic standards. Therefore, rebalancing has become a priority. The main stakeholders are the people of the region, who hope to benefit from the recent boom in tourism and investment.
The overall funding was €250.000, provided by European, regional and national sources. The key success factors were the timing of the project, as the region benefited from a real estate boom with low prices for properties. Furthermore, the organization was able to adopt the image of Tuscany with lower prices. Meetings to communicate the project were held in order to support the transferability of the project.

Evidence of success

It is important for the region and its people to revive the area. The results of the project have been overwhelming, as the region became popular as "Abruzzoshire" after being virtually unknown to other countries. This was due to a huge promotional effort and has resulted in a rejuvenation of the region. As a consequence, the local economy has been revived and previously deserted areas have seen an uplift.

Contact details to obtain further information on the practice

Monika Kuggler




Annex completed on: 07-05-2011

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