Fresh route / Distribution and Experience Centre

Project information

Index: 1117R4
Priority:1: Innovation and the knowledge economy
Sub Theme:Innovation, research and technology development
Location NETHERLANDS OOST-NEDERLAND Borne Overijssel Start/End date of the practice
Start: 2012
End: 2016

Topic of the practice

Stimulate growth of production and consumption of regional food products: Solve the problem of the ineffective way regional food products are distributed in the region and combine this with raising awareness about regional produced food. Aim:growth of the market for regional food & rebuild & strengthen the regional food chain. In parallel, creating new opportunities for economic land use.

Good Practice Information

By producing crops that have a higher added value, former unprofitable plots of land can be made profitable again. And that is a prerequisite for preserving the valuable small-scale landscape of Twente.
Starting point was a small group of entrepreneurs who has taken the initiative to start a fresh route. This is a logistical system to collect regional food from various (small-scale) producers
& deliver it to restaurants & shops. Next step will be the establishment of a distribution centre for regional food in the middle of the region Twente. It will eventually be combined with a food store with exhibition room & a touristic information centre. For steps 2-3 additional investing capacity is needed (there will be a study to see if it is feasible to start a cooperative of producers).

Evidence of success

The fresh route is growing fast. Producers and restaurants are enthusiastic There is already growth of demand for regional foods, because it is simpler to order, get and use the products. The logistic system saves time for producers and users, so they can focus on their specialism. See:

Contact details to obtain further information on the practice

Martin Verbeek

Municipality of Borne

under construction

Annex completed on: 09-25-2014

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