Malta: Popeye Village

Project information

Index: 1109R4
Acronym:EuroScreen
Priority:1: Innovation and the knowledge economy
Sub Theme:Entrepreneurship and SMEs
Location MALTA MALTA Anchor Bay Malta Start/End date of the practice
Start: 1980
End: ongoing

Topic of the practice

Strategic Partnership (public-private) for screen tourism: a municipality with film and tourism enterprises

Good Practice Information

The set of the 1980's feature film Popeye was built from scratch in a bay in Malta. After the release of the film, a local film studio preserved the set; creating a tourist attraction for visitors and so Popeye Village was born. In the late 1980's, a new private enterprise took over the management of Popeye Village, turning the film set into a theme park and thereby creating a new, family oriented
, visitor experience. The company continues to develop Popeye Village & in doing so, works closely with local SMEs, tour operators & tourism companies. The development of activities & attractions include links to the original film, such as the Popeye Comic Museum & history of the film set and also completely new activities like the creation of a beach lido attached to the village & puppet shows.

Evidence of success

Popeye Village is operated by Anchor Bay Leisures Ltd, who employs a workforce of around 25 (animators, maintenance & catering) that continue to enhance the visitor experience. It remains popular with tourists, and this good practice showcases the longevity of screen tourism. In 2012, the total number of tourists in Malta reached almost 1.5m. 3.5% of visitors were screen tourists.

Contact details to obtain further information on the practice

Antoine Cauchi & Narcy Calamatta

Anchor Bay Leisures Ltd & Fondazzjoni Temi Zammit (FTZ)

antoine.cauchi@popeyemalta.com & narcycalamatta@gmail.com

www.popeyemalta.com/

Annex completed on: 02-20-2014

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