Malta: Popeye Village
Topic of the practice
Strategic Partnership (public-private) for screen tourism: a municipality with film and tourism enterprises
Good Practice Information
The set of the 1980's feature film Popeye was built from scratch in a bay in Malta. After the release of the film, a local film studio preserved the set; creating a tourist attraction for visitors and so Popeye Village was born. In the late 1980's, a new private enterprise took over the management of Popeye Village, turning the film set into a theme park and thereby creating a new, family oriented
, visitor experience. The company continues to develop Popeye Village & in doing so, works closely with local SMEs, tour operators & tourism companies. The development of activities & attractions include links to the original film, such as the Popeye Comic Museum & history of the film set and also completely new activities like the creation of a beach lido attached to the village & puppet shows.
Evidence of success
Popeye Village is operated by Anchor Bay Leisures Ltd, who employs a workforce of around 25 (animators, maintenance & catering) that continue to enhance the visitor experience. It remains popular with tourists, and this good practice showcases the longevity of screen tourism. In 2012, the total number of tourists in Malta reached almost 1.5m. 3.5% of visitors were screen tourists.
Contact details to obtain further information on the practice
Antoine Cauchi & Narcy Calamatta
Anchor Bay Leisures Ltd & Fondazzjoni Temi Zammit (FTZ)
Annex completed on: 02-20-2014