Mérida’s International Classical Theatre Festival
Topic of the practice
The Festival is oldest Greco-Roman festival in Spain and has taken place in the summertime annually since 1933. The venue of festival is Mérida's historic and archeological town centre, which was granted UNESCO World Heritage Site status in 1993, and the main stage is the roman theatre. The festival’s strategic objectives are promotion of culture and of Extremadura as a cutlural tourism place.
Good Practice Information
Just over half of the funding (54%) for the festival’s annual budget is provided by public funds and particularly the Autonomous Regional Government of Extremadura, whilst most of the in-kind resources (e.g. security, infrastructure logistics, street cleaning) are provided by the Municipality of Mérida. Other bodies linked to the festival include the Consortium of the Historic City of Merida,
which is responsible for the conservation of the town’s monuments,and a private sector company (contracted by the the Regional Government of Extremadura), which manages the artistic implementation of the festival. These have developed a plan for the protection of the heriage sites used during the festival, in terms of noise and vibrations reduction and use of sustainable materials
Evidence of success
In 2014, 123.000 visitors attended the festival. This resulted in an effective increase of 26.5%, with media impact exceedsing 25 million euros, thanks to the adherence of the festival to Extremadura branding strategy. This will be enahnced by the new protective measures for cultural heritage, as they complement the attractiveness of the festival as cultural and tourist resource.
Contact details to obtain further information on the practice
Pedro Blanco, Director of the Consortium for the Classical Theatre festival of Merida
Classical Theatre festival of Merida
Annex completed on: 09-25-2014