Ballymaloe Self Catering Accommodation

Project information

Index: 1091R4
Priority:1: Innovation and the knowledge economy
Sub Theme:Employment, human capital and education
Location IRELAND IRELAND Southern and Eastern Start/End date of the practice
Start: 1964

Topic of the practice

This project demonstrates a best practice example in its sustainable approach to farming, food tourism and the self catering accommodation sector as well as its engagement and partnership with the local community in job creation and rural development.

Good Practice Information

Private initiative which commenced in 1964 when Myrtle Allen, a talented cook opened a restaurant in the dining room of the house with most of the ingredients coming from their own farm, walled garden and glasshouses. In 1967 a number of rooms were converted to guest rooms which increased over the years to 30. The introduction of self catering accommodation to the property commenced in 2002.
The self catering accommodation reservations are managed with the hotel's reservation system and is marketed through the Ballymaloe website, promotional literature produced by the hotel and a self catering marketing agency in Britain. One housekeeper is employed full time to service the self catering accommodation and work by other staf effectively amounts to a second full time equivalent person.

Evidence of success

Ballymaloe is one of the best known brands in Irish tourism with the physical quality of the accommodation both in Ballymaloe House, the 7 farm cottages, the 4 wooden chalets and the self catering accommodation which is available in 9 units in the adjoining cookery school regarded as being of a very high quality. Ballymaloe adds an enormous tourism and economic value to the surrounding areas.

Contact details to obtain further information on the practice

Hazel Allen

Ballymaloe House & Self Catering Accommodation

Annex completed on: 12-12-2013

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