Maisons de Mode ‐ Providing support to young fashion brands
Topic of the practice
CCI SME development
Good Practice Information
The ‘Maisons de Mode’ project (MdM) is supported by the Cities of Lille and Roubaix, Lille Métropole, the Regional Council Nord-Pas de Calais and the Département du Nord. The project consists of accommodating around 30 designers in renovated workshops/ boutiques in up-and-coming neighbourhoods of both cities. The project is managed by the Maisons de Mode Association having at its disposal the dedicated commercial location (rented by Lille Métropole) and services (staff of 12 people).
The objectives of Maisons de Mode project:
- Identifying and shepherding fashion designers wanting to develop their own label.
- Breathing new life into two neighbourhoods, Lille and Roubaix, currently in transition.
- To be the catalyst for a movement where the Lille Metropolitan Area is nationally and internationally renowned as a territory with fresh creative talent.
Designers eligible for the programme may come from anywhere in the world. They must already have had some of their season collections released and be willing to launch their own label in a professional and commercially viable manner. The only requirement is that they locate their activities in either one of the designated neighbourhoods in Lille or Roubaix.
Evidence of success
The Maisons de Mode project is relevant to policy areas focusing on ‘Young entrepreneurship and innovative business models’ for several reasons, which include integrated coaching activities and the development of new business models.
The example demonstrates how place-based objectives, branding and CCI internationalisation can be combined with supporting young entrepreneurs from the creative industries (personal boutiques or multi-brands stores, commercial events, and e-commerce).
Contact details to obtain further information on the practice
Maisons de Mode