Made in Galway Initiative
Topic of the practice
The provision of an online marketing platform for businesses producing goods in the region.
Good Practice Information
The “Made in Galway initiative” is an example of how locally produced products can be promoted. The initiative involves the provision of an online marketing platform for businesses producing goods in the region. This initiative aims to create closer linkages between producers in Galway and consumers based in Galway and further afield. The "Made in Galway Initiative" highlights the broad range of products made in Galway and stimulates citizens and visitors to purchase local products.
The work started in 2012 through the establishment of the website, where over 200 businesses registered. The initiative involves online marketing, demonstration at trade events, tourism promotion, etc. This answers the aim to generate more sales for local producers to sustain employment.
The initiative is transferable to any region that has a cluster of food and craft producers and can be used to highlight the creativity and attractiveness of the region. It is a useful tool to inform local communities to increase economic growth in their areas by supporting local businesses.
Evidence of success
Over 200 local businesses registered on the site. The site attracts over 2500 hits a month. It offers micro enterprise a first step into outline marketing at no cost. It gives the citizens and visitors a portal that demonstrates the range of quality products that are produced in the region. It increases the sales of businesses that participate in the initiative.
Contact details to obtain further information on the practice
Galway County Council
Annex completed on: 02-04-2014