Map2app - Promotion of the territory through user generated mobile travel guides

Project information

Index: 1065R4
Priority:1: Innovation and the knowledge economy
Sub Theme:the Information Society
Location ITALY NORD-EST Bologna Emilia-Romagna Start/End date of the practice
Start: 2011

Topic of the practice

Promotion of the territory through user generated mobile travel guides

Good Practice Information

Map2app shows how a region can be promoted to tourists through user generated mobile travel guides. Map2app is a web platform that allows anybody to create a mobile travel guide for iPhone, Android and J2ME smartphones. The idea is simple: there are millions of individuals and companies with great content but they do not have an easy and fast way to bring it mobile.
A few years ago a set of new tools – such as content management systems and blogs – came to life and they allowed millions of people to create their own website. Using existing content and social networks' feeds, map2app is a user-friendly system that allows the creation of high quality native mobile travel guides and their distribution through multiple channels.

Evidence of success

Because of the Map2app it is much easier to create a mobile travel guide and thus enables much easier SME development, tourism development, etc. At low costs one can develop in short time an app for which maps are needed.

Contact details to obtain further information on the practice

Pietro Ferraris

GreenBit snc di Pietro Ferraris e C.

Annex completed on: 08-24-2012

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