Interactive stores of tourism

Project information

Index: 1065R4
Priority:1: Innovation and the knowledge economy
Sub Theme:the Information Society
Location PORTUGAL CONTINENTE Viana do Castelo Norte Start/End date of the practice
Start: 2012

Topic of the practice

Using ICT to support the network of interactive tourism stores

Good Practice Information

This good example shows how technological infrastructure can be used to support the network of interactive tourism stores in the region and thereby support the promotion of local tourism products.
The focus is on the promotion of tourism products provided for in the National Strategic Plan for Tourism (PENT) and integrating the resources in the technological infrastructure to support network Stores Interactive Tourism, creating inter-dynamics, promoting the region as a whole and creating synergies among entrepreneurs.
The role of the Turismo do Porto e Norte de Portugal is to promote a tourist territory of North of Portugal, investing in skills and product improvement and creating synergies between public and private entities. The Turismo do Porto e Norte de Portugal is integrating its General Assembly in the municipalities and the business representative bodies.

Evidence of success

Because of this good practice a network has been created under municipalities; there are now better synergies between public authorities and entrepreneurs, and the creation of interactive stores privileged relationship of tourism and tourists.

Contact details to obtain further information on the practice

Isabel Castro

Oporto and North of Portugal Tourism

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