Interconnect Birmingham city centre

Project information

Index: 1052R4
Acronym:INVOLVE
Priority:2: Environment and risk prevention
Sub Theme:Energy and sustainable transport
Location UNITED KINGDOM WEST MIDLANDS Birmingham West Midlands Start/End date of the practice
Start: 09/11
End: 03/13

Topic of the practice

Interconnect is an innovative design approach that improves the interface between people, places and transport systems in Birmingham city centre, through good design supported by legible and intuitive information systems.

Good Practice Information

Developed collaboratively by the business community and the public sector, this system-based approach reveals the transport network in an intuitive way, integrating pedestrian way-finding, transport and visitor information through on-street products (including way-finding totems) as well as paper-based and digital channels (including interactive screens and mobile apps).
This award winning project is the first system in the UK to link pedestrian way-finding with public transport information in such a sophisticated way. It will enable passengers/pedestrians to consider transport options on the basis of a whole journey rather than just the public transport element or the walk from the terminating point of a public transport journey.

Evidence of success

Baseline surveys of passengers show that:
• 53% thought this improved information would encourage people to travel more by public transport.
• 69% thought the overall design was very good
• 96% agreed that the development of the new information products was worthwhile
Won the European Commission DG-MOVE’s International Award 2012

Contact details to obtain further information on the practice

Rafael Cuesta

CENTRO

rafaelcuesta@centro.org.uk

birminghamtoolkit.com/a-changing-landscape/interconnect-birmingham colmorebusinessdistrict.com/interconnect-birmingham/

Annex completed on: 03-07-2014

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