Birmingham City Centre Interchange and Birmingham Interconnect

Project information

Index: 1052R4
Priority:2: Environment and risk prevention
Sub Theme:Energy and sustainable transport
Location UNITED KINGDOM WEST MIDLANDS Birmingham West Midlands Start/End date of the practice
Start: 09/11
End: 03/13

Topic of the practice

Land Use and Transport Planning Intelligent Transport Systems

Good Practice Information

Birmingham City Centre Interchange and Birmingham Interconnect demonstrates a good practice of how to improve the interface between people, places and transport systems in the city through good design supported by legible and intuitive information systems. Developed collaboratively by the business community and the public sector, this system-based approach reveals the transport network in an intuitive way, integrating pedestrian way-finding, transport and visitor information through on-street products (including way-finding totems) as well as paper-based and digital channels (including interactive screens and mobile apps).
This award winning project is the first system in the UK to link pedestrian way-finding with public transport information in such a sophisticated way. It will enable passengers/pedestrians to consider transport options on the basis of a whole journey rather than just the public transport element or the walk from the terminating point of a public transport journey.

Evidence of success

Baseline surveys of passengers show that:
• 53% thought this improved information would encourage people to travel more by public transport.
• 69% thought the overall design was very good
• 96% agreed that the development of the new information products was worthwhile.

Won the European Commission DG-MOVE’s International Award 2012

Contact details to obtain further information on the practice

Rafael Cuesta


Annex completed on: 03-07-2014

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