Cheshire’s Gardens of Distinction
Topic of the practice
Increased visitor spend in the region from national and international markets by promoting the richness and diversity of Cheshire’s horticultural assets and building on the legacy of Cheshire’s Year of Gardens (CYOG’ 08).
Good Practice Information
Cheshire’s Gardens of Distinction (CGoD) project celebrates the richness and diversity of Cheshire’s horticultural heritage and green spaces. Supported by ERDF, the regional-level intervention aimed at increasing visitor spend in North West England by promoting ‘Cheshire’s Gardens of Distinction’ by Marketing Cheshire, ‘AdCap’ by Cumbria Tourism and ‘Modern History’ by Marketing Manchester.
Locally this project has been delivered by Marketing Cheshire which has built on the success of Cheshire’s Year of Gardens’ 08. The CGoD project continued to achieve significant impact for the regional tourism industry from local, national and international markets. But also economic, social and environmental impacts of the 3 year programme can be demonstrated.
Evidence of success
The project enhanced the profile for gardens, increased the visitor numbers, raised the knowledge of local tourism offer and supported destination marketing for gardens. Wider benefits included increased group bookings, awareness and staff knowledge. Strategic added value is securing a legacy and funding for marketing and strengthening partnership working between gardens across Cheshire.
Contact details to obtain further information on the practice
Annex completed on: 03-09-2013