Cheshire’s Gardens of Distinction

Project information

Index: 1026R4
Acronym:Hybrid Parks
Priority:2: Environment and risk prevention
Sub Theme:Cultural heritage and landscape
Location UNITED KINGDOM NORTH WEST Cheshire Start/End date of the practice
Start: 2008

Topic of the practice

Increased visitor spend in the region from national and international markets by promoting the richness and diversity of Cheshire’s horticultural assets and building on the legacy of Cheshire’s Year of Gardens (CYOG’ 08).

Good Practice Information

Cheshire’s Gardens of Distinction (CGoD) project celebrates the richness and diversity of Cheshire’s horticultural heritage and green spaces. Supported by ERDF, the regional-level intervention aimed at increasing visitor spend in North West England by promoting ‘Cheshire’s Gardens of Distinction’ by Marketing Cheshire, ‘AdCap’ by Cumbria Tourism and ‘Modern History’ by Marketing Manchester.
Locally this project has been delivered by Marketing Cheshire which has built on the success of Cheshire’s Year of Gardens’ 08. The CGoD project continued to achieve significant impact for the regional tourism industry from local, national and international markets. But also economic, social and environmental impacts of the 3 year programme can be demonstrated.

Evidence of success

The project enhanced the profile for gardens, increased the visitor numbers, raised the knowledge of local tourism offer and supported destination marketing for gardens. Wider benefits included increased group bookings, awareness and staff knowledge. Strategic added value is securing a legacy and funding for marketing and strengthening partnership working between gardens across Cheshire.

Contact details to obtain further information on the practice

Caroline Hoppé

Marketing Cheshire

c.hoppe@marketingcheshire.co.uk

www.cheshiresgardens.com and www.hybridparks.eu/publications/best-practice-case-studies/

Annex completed on: 03-09-2013

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