Abruzzo Interexpo

Project information

Index: 0138R1
Acronym:CeRamICa
Priority:1: Innovation and the knowledge economy
Sub Theme:Entrepreneurship and SMEs
Location ITALY SUD Abruzzo Start/End date of the practice
Start: 2004..

Topic of the practice

Support to SMEs (through IT solutions, provided by the Regional Government)

Good Practice Information

The international economy is experiencing a rapid transformation due to electronic commerce, the Internet allowing any company to be constantly visible in the whole world. However, few companies have the know-how and economic resources needed to activate their business network this way. In particular, small and medium-sized companies, who could have the greatest benefits are the most disadvantaged.
Therefore the Regional Board of Abruzzo has adopted an initiative an initiative with the objective to help enterprises in Artistic Craftsmanship in Abruzzo to promote, permanently and completely free, activities and products of the companies selected in a structure that would ensure maximum visibility and interactivity.
Abruzzo Interexpo is a specialized site with over 100 exhibiting companies.It offers the opportunity not only to admire local production,but also and above all, to bring together realities operating in areas inaccessible and difficult to reach with public transport, with their audience.
The website is a unique and complex business tool, technologically advanced and structurally well-defined in its essential parts.It is connected through a link to the home page of the official site of the Abruzzo Region, giving it a prominence and a broad dissemination This fact and the sponsorship of other major regional institutions can only reinforce, enhance and consolidate a technologically advanced project in compliance with the millennial culture of Abruzzo.
The initiative offers to the main stakeholders and beneficiaries, i.e. SMEs the opportunity to create their own virtual stand free of charge, providing a complete solution for selling online, from the creation of the catalogue and its maintenance (shopping-cart, cart expenditure) to getting in touch with clients and selling.
Success factors for potential transfer must be regional/local government's concrete coordination and financial support.

Evidence of success

The practice is considered good as it is a clear example of regional policies turned into effective supportive tools to boost SMEs of the ceramics and small crafts sectors.
Abruzzo Interexpo is a unique and complex business tool, technologically advanced and structurally well-defined in its essential parts.It is connected through a link to the home page of the official site of the Abruzzo Region, giving it a prominence and a broad dissemination This fact and the sponsorship of other major regional institutions can only reinforce, enhance and consolidate a technologically advanced project in compliance with the millennial culture of Abruzzo.

Contact details to obtain further information on the practice

Abruzzo Sviluppo / Regione Abruzzo

www.abruzzointerexpo.com (www.regione.abruzzo.it)

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